The Media Effectiveness Specialist will leverage their online media expertise, communication skills, and investigative abilities to help businesses grow. This role involves building relationships with clients in Italy (fluent English and Italian required), conducting market research, and developing strategies to reach thousands of users through advertising. Key responsibilities include consulting with advertisers, developing advanced measurement strategies (incrementality experiments, marketing mix modeling, attribution), and driving adoption of measurement solutions. The specialist will define and execute incrementality experiments and partner with sales teams to apply learnings and insights, ultimately helping clients achieve business goals using Google's advertising platforms.