Performance Marketing Manager

Captions is the leading AI video company—our mission is to empower anyone, anywhere to tell their stories through video. Over 10 million creators and businesses have used Captions to simplify video creation with truly novel and groundbreaking AI capabilities.

We are a rapidly growing team of ambitious, experienced, and devoted engineers, researchers, designers, marketers, and operators based in NYC. As an early member of our team, you’ll have an opportunity to have an outsized impact on our products and our company's culture.

Our Technology

Mirage Announcement our proprietary omni-modal foundation model

Seeing Voices (technical paper) generating A-roll video from audio with Mirage

Mirage Studio for generating expressive videos at scale

"Captions: For Talking Videos” available in the iOS app store

Press Coverage

Lenny’s Podcast: Interview with Gaurav Misra (CEO)

Latest Fundraise: Series C Announcement

The Information: 50 Most Promising Startups

Fast Company: Next Big Things in Tech

Business Insider: 34 most promising AI startups

TIME: The Best Inventions of 2024

Our Investors

We’re very fortunate to have some the best investors and entrepreneurs backing us, including Index Ventures, Kleiner Perkins, Sequoia Capital, Andreessen Horowitz, Uncommon Projects, Kevin Systrom, Mike Krieger, Lenny Rachitsky, Antoine Martin, Julie Zhuo, Ben Rubin, Jaren Glover, SVAngel, 20VC, Ludlow Ventures, Chapter One, and more.

** Please note that all of our roles will require you to be in-person at our NYC HQ (located in Union Square)

We do not work with third-party recruiting agencies, please do not contact us**

About the role:

We’re looking for an experienced Performance Marketer to scale and optimize our paid marketing efforts, with a primary focus on web acquisition. In this role, you’ll own and expand our existing paid marketing program, managing budgets, launching experiments, and driving growth across multiple channels and languages. While your primary focus will be on the web, you’ll have opportunities to contribute to our iOS and Android campaigns.

Key Responsibilities:

• Own and scale paid search efforts, with expertise in Google Search Ads,, and Bing Ads, ensuring campaigns are optimized for performance and ROI

• Develop and execute structured testing roadmap, identifying new opportunities to improve efficiency, scale spend, and unlock incremental growth

• Analyze and optimize performance metrics, proactively monitoring pacing, spend, and conversions

• Manage budget allocation across campaigns and channels, ensuring resources are deployed effectively while balancing attributions and incrementality

• Collaborate with brand, product, and creative teams to align paid marketing efforts with broader company initiatives

• Write and refine ad copy with compelling messaging that resonates with different audience segments and markets

Requirements:

• Minimum of 5 years of work experience in performance marketing, with strong focus on paid search and web acquisition

• Proven expertise in Google Ads, Bing Ads, and with hands on experience optimizing large scale campaigns

• Strong analytical skills - experience pulling and interpreting data from ad platforms, spreadsheets, and product analytics tools (Mixpanel, Google Analytics) 

• Experience managing conversion tracking set ups, troubleshooting attribution issues

• Ability to work autonomously while collaborating with cross functional teams in a fast paced startup environment

• Strong organizational skills to juggle multiple priorities and ensure execution 

• Excellent copy skills, with ability to craft succinct, high converting ad messaging

Benefits:

• Comprehensive medical, dental, and vision plans

• 401K with employer match

• Commuter Benefits

• Catered lunch multiple days per week

• Dinner stipend every night if you're working late and want a bite!

• Doordash DashPass subscription

• Health & Wellness Perks (Talkspace, Kindbody, One Medical subscription, HealthAdvocate, Teladoc)

• Multiple team offsites per year with team events every month

• Generous PTO policy

Captions provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Please note benefits apply to full time employees only.