Job Description
The Senior Marketing Analyst will be part of the Marketing Analytics & Automation team, focusing on data collection, LTV prediction, and traffic evaluation. Responsibilities include developing predictive models, auditing and improving the marketing analytics system, testing hypotheses, implementing automated acquisition tools, and tracking industry trends. The role requires strong SQL and Python skills, data visualization abilities, and a solid mathematical foundation. The candidate will have the chance to search for marketing growth opportunities and implement these solutions, as well as to observe and influence the results.
Good To Have:
- Understanding of acquisition principles and traffic attribution.
- Experience in building cohort LTV and machine learning models.
- Experience in creating automated UA tools.
- Experience in analyzing user acquisition of mobile games on iOS.
Must Have:
- Confident proficiency in SQL.
- Confident knowledge of Python and data processing libraries.
- Strong data visualization skills.
- Strong mathematical base and understanding of probability and statistics.
- Knowledge of A/B testing principles and clustering.
Perks:
- Remote/hybrid work options.
- Professional growth opportunities including English lessons and conference reimbursements.
- Flexibility to explore new positions, roles, or projects.
- Emphasis on teamwork and valuing team expertise.
- Data-driven decision-making.
- Official employment, health insurance, and gym membership reimbursement.
We are Belka Games. Our company is one of the 20 highest-grossing game developers in Europe according to data.ai and all this is thanks to our team of awesome professionals.
The Marketing Analytics&Automation team works on a system for collecting and storing data on acquisition and ASO, predicts LTV and develops methods for accurately evaluating traffic. Our goal is to create convenient tools for traffic analysis and automate decision-making for individual acquisition segments. You will have the chance to search for marketing growth opportunities and implement these solutions, as well as to observe and influence the results.
What you'll be doing:
- Developing existing and building new predictive models (LTV)
- Auditing the entire marketing analytics system and developing it
- Testing hypotheses and identifying patterns in user acquisition
- Participating in the implementation of automated acquisition tools
- Tracking trends in the gaming industry and implementing them into our analytical approaches
What we need from you:
- Confident proficiency in SQL
- Confident knowledge of Python and data processing libraries (numpy, pandas, scipy, scikit-learn, statsmodels etc)
- Strong data visualization skills (seaborn, plotly, Redash, Tableau)
- Strong mathematical base and mathematical culture, knowledge of probability theory and mathematical statistics and the ability to apply them in practice
- Knowledge of A/B testing principles, clustering
What we'd like:
- Knowledge of the subject area: understanding of acquisition principles and traffic attribution, basics of advertising network operations
- Experience and interest in building cohort LTV models, machine learning models
- Experience and interest in creating automated UA tools
- Experience in analyzing the acquisition of users of mobile games on the iOS platform
What you'll like about us:
- Remote/hybrid options: You can work at our comfortable offices or remotely in Georgia or Montenegro
- Professional growth: We offer English lessons with an instructor, pay for trips to professional conferences, and partially reimburse employees for education
- Flexibility: Sometimes you just want to try something new. We get it, so we'll support you if you decide you want to switch to a new position, role, or project
- Teamwork: We value the expertise of every member of our team, so we really listen to each other
- Data-driven decision-making: All our product-related decisions are ultimately based on metrics, not subjective feelings
- Plus all the standard stuff: Official employment, health insurance, and partial reimbursement for your gym membership
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