Product Marketing Manager

1 Month ago • 5 Years + • Product Management

Job Summary

Job Description

The Product Marketing Manager will be responsible for driving the growth of CCH Tagetik solutions. They will develop product messaging, conduct market research, collaborate with analysts, manage product launches, and create sales tools and marketing collateral. The ideal candidate will thrive in a fast-paced global environment, translate product features into customer benefits, and support the global marketing team and sales force. This role involves responsibilities such as market research, product positioning, managing new product releases, and developing sales enablement plans.
Must have:
  • Enterprise B2B cloud software experience.
  • Knowledge of corporate performance management space.
  • Understanding of content requirements for sales cycle.

Job Details

We are looking for a savvy and innovative Product Marketing Manager with a unique combination of knowledge, experience and proven success to contribute to the growth of our CCH® Tagetik solutions.

The ideal candidate will have:

  • Enterprise B2B cloud software experience

  • Knowledge of corporate performance management space especially solutions covering financial and operational planning

  • In-depth understanding of content requirements to support the sales cycle and buyer journey, with extensive knowledge of corporate finance professionals.

We seek a person who thrives in a dynamic, rapidly changing and global work environment, who doesn't shy away from new challenges and high expectations; rather, someone who takes the challenge head-on and drives the global marketing team and sales force by producing compelling content, collateral, and positioning; who continuously monitors market and competitive intelligence, tracks market trends and anticipates buyer needs and behavior.

Responsibilities:

  • Develop messaging and positioning for our products, working closely with product management to translate product capabilities and features into benefits and value-statements for customers

  • Collaborate with the product management and the Competitive Intelligence team to perform market research to influence future product direction

  • Coordinate with analysts and thought leaders to share strategy and discuss market trends

  • Drive new products launches and releases and manage go-to-market execution

  • Develop the sales tools that support the selling process including sales kits and sales training programs

  • Develop new marketing collateral for a variety of purposes including web and social media content, trade shows, PR, and launch communications and events for both internal and external audiences

  • Receive work assignments from Product Marketing Director based on current needs to support marketing strategy and tactical execution of marketing and sales enablement plans

Desired Skills and Experience:

  • Degree in Marketing, Finance, Business Administration or equivalent experience.

  • At least 5 years related experience in product marketing/product management and/or strategic marketing within software companies

  • Project management skills and proven ability to influence cross-functional teams

  • Proficient in Microsoft Word, Excel and PowerPoint

  • Able to convert feature/function into positioning and differentiation

  • Excellent attention to detail and time management skills; ability to handle multiple project

  • Fluency in English is mandatory.

Travel: approximately 20% travel, international travel possible.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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About The Company

Wolters Kluwer (EURONEXT: WKL) is a global leader in professional information, software solutions, and services for the healthcare, tax and accounting, financial and corporate compliance, legal and regulatory, and corporate performance and ESG sectors. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with specialized technology and services.  

Wolters Kluwer reported 2022 annual revenues of €5.5 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 20,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.

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