Senior Manager, Programmatic

Description

Job Summary:

Key Responsibilities:

• Revenue Growth: Drive programmatic revenue growth by optimizing current ad integrations, refining the ad framework, and identifying new opportunities for revenue generation across our gaming portfolio.
• Collaboration: Work closely with the Sr. Director, Programmatic Strategy to complete revenue-generating projects, develop new ad products, analyze revenue trends, and build weekly pacing reports.
• Campaign Management: Oversee a campaign team focused on partnering with sales, advertisers, and revenue operations to increase programmatic deal revenue.
• Cross-Department Coordination: Partner with Engineering, Product, and Revenue Operations teams to maintain accurate timelines, documentation, and updates related to product rollouts and capacity impacts, ensuring alignment across teams.
• Analysis and Reporting: Provide detailed insights into revenue trends, yield analysis, capacity and SEO impacts, contextual signal strength, and regulatory updates around privacy.
• Programmatic Dashboards: Develop and maintain comprehensive programmatic dashboards and alerts using our Business Intelligence (BI) tools to track key performance metrics.
• Sales and Education: Collaborate with Sales leadership, Product, and Revenue Operations teams to educate sellers, refine the programmatic deal process, and grow programmatic deal revenue across the organization.
• Industry Expertise: Possess a deep understanding of the digital advertising space, with a specific focus on programmatic technology, and stay updated on emerging trends and best practices in the industry.

Qualifications:

• 5+ years of relevant work experience within a publisher, advertising agency, or ad tech company.
• Previous experience working with Prebid, TAM, Open Bidding, and other programmatic technology providers.
• Proficiency in SSPs (e.g., Google Ad Exchange, Magnite, OpenX) and DSPs or equivalent experience.
• Strong attention to detail and a data-driven approach to problem-solving. Demonstrated ability to conduct high-level revenue analysis and yield optimization.
• Experience with analytics setup and reporting tools such as STAQ, BURT, DOMO, or similar tools is a plus.
• Excellent written and verbal communication skills with the ability to translate sophisticated data into actionable insights.
• Outstanding project management, collaboration, and interpersonal skills to work effectively across diverse teams.
• Ability to adapt to changing environments and deliver solutions in complex and fast-paced situations.
• Proficiency in interpreting campaign performance data related to programmatic variables and implementing optimizations to achieve campaign goals.
• Familiarity with mobile/video/audio ad serving, programmatic demand sources, and the broader digital advertising landscape.

Work Environment:

• Work Schedule: 40 hours per week, M-F. Due to the nature of this role, there may be an expectation to work late evenings and early mornings to meet client deliverables and requests.
• Travel Requirements: No travel is required for this role.
• Physical Requirements: This role involves standard office-based activities, including extended periods of sitting, standing, and working at a computer.
• Work Model: For applicants who reside in or around New York, there may be a requirement to go into our offices 2-3 days per week. For others located in different areas around the US, this position will be remote.

Our Culture and Values

Here’s the good stuff about us…

• You’ll make an impact. We reach 490MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.

Why Join Us:

• Join a forward-thinking, distributed team in one of the most exciting sectors—gaming and entertainment.
• Work with innovative programmatic technologies and tools.
• Enjoy a collaborative and dynamic environment.