Senior Product Manager, Digital Marketing

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in.

As a Product Manager for Digital Marketing Solutions at Entrata, you will play a pivotal role in driving the development and enhancement of our software for digital marketers in the property management space. Your focus will be on leveraging technology, particularly AI-driven solutions, to help our customers lower their cost per approved lease (CPAL). This role offers an exciting opportunity to work on a cross-functional team and build cutting-edge digital marketing solutions — including AI-driven solutions for websites, SEO, reporting, and digital advertising optimization tools — that will revolutionize how our clients engage with prospective renters.

Responsibilities

• Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata’s digital marketing solutions.
• Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities to enhance user experiences and streamline processes.
• Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs.
• Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India.
• Spearhead the development and deployment of AI algorithms for marketing optimization, working closely with data scientists and engineers to refine models and improve lead qualification accuracy.
• Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the property management digital marketing and advertising space.
• Monitor key performance metrics, such as CPAL, and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement across our digital marketing product suite.
• Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

Minimum Qualifications

• Bachelor's degree in Computer Science, Engineering, Business Administration, Marketing, or a related field.
• 2+ years of experience in product management, with a focus on digital marketing, ad-tech, or related software solutions.
• Fluent in applied AI and LLMs across the SDLC, with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale.
• Proven track record of successfully managing the end-to-end product lifecycle, from concept to launch and iteration.
• Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions.
• Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders at all levels.
• Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and driving results.

Preferred Qualifications

• Master's degree in Business Administration, Computer Science, or a related field.
• Experience working with AI-driven technologies and machine learning algorithms in a product management capacity.
• Familiarity with digital marketing tools like Google Analytics, SEO platforms (e.g., SEMrush, Moz), and digital advertising platforms.
• Understanding of modern software development methodologies, such as Agile or Lean.
• Experience in the property management or real estate industry, with a focus on SaaS solutions.
• Certification in product management (e.g., Pragmatic Marketing, Certified Scrum Product Owner) is a plus.
• Previous experience working with cross-functional, geographically dispersed teams and enterprise customers.

$119,000 - $188,000 a year

This band covers the full salary range for the role. Your offer within this range will depend on factors like experience, skills, and internal equity.

Level - P4

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.

Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.

Family-centric leave policies supporting new parents during significant life events.

Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.

Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.

Bi-annual swag drops for employees

Currently, Entrata hires in Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, Florida, Georgia, South Carolina, Ohio, Pennsylvania, and Illinois for Exempt roles and Arizona, Idaho, Utah, Wyoming, Texas, North Carolina, and Florida for Non-Exempt roles. If you choose to apply and do not live in one of these states, your application may be reviewed on a case-by-case basis and salary ranges will be provided if required by state law

But members of the Entrata team aren’t just intelligent and ambitious, they’re the living embodiment of another core Value: “Excellent Alone, Better Together.” Entrata is dedicated to creating a workplace where a diverse and inclusive team thrives in an environment free from discrimination. We provide equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

It’s a great place to work! Will you join us?