Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Product Marketing Manager

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Introduction to the team  

At Expedia Group, we are passionate about bringing together travel and technology to create innovative products that deliver better experiences for travelers.  We are looking for a Senior Product Marketing Manager to join the Product Marketing team within the Consumer Product organization. This team creates go-to-market strategies to bring consumer-facing products and features to market across our three core brands: Expedia, Hotels.com, and Vrbo.  

In this role, you will lead product marketing initiatives for the Hotels.com brand. You will cultivate collaborative relationships and serve as a key partner to the Hotels.com leadership team and your Product and Brand Marketing counterparts. With a deep knowledge of the Hotels.com strategy and target customer, you will champion customer-centric products, communicate the product vision, and develop effective go-to-market strategies that drive results for the brand. As a leader, you have experience diving into a complex ecosystem of stakeholders, and excel at communication, storytelling, and driving alignment across the organization, particularly with senior leadership.  

In this role you will: 

• Build collaborative partnerships with cross-functional leaders across Business, Product, and Marketing teams to align and influence the product go-to-market strategy for Hotels.com.

• Develop a compelling Hotels.com product narrative to guide the approach for taking new products to market through brand campaigns, seasonal releases, and Expedia Group’s annual travel conference.

• Gain a broad understanding of the marketable experiences roadmap and champion opportunities that support the brand strategy and drive business results.

• Lead the Hotels.com monthly marketable experiences review meeting with senior cross-functional leaders – determine agenda, develop materials, coordinate presenters, and steer discussions.

• Work with solution product marketers to craft relevant, benefit-based messaging, positioning, and value propositions that resonate with the Hotels.com target customer.

• Identify and champion needs of Hotels.com target customer to influence product roadmaps.

• Support Brand and Performance marketing teams in the activation of their channels and analyze campaign results to drive ongoing improvements.

• Drive ongoing improvements in the way the team operates be a champion for product marketing across the organization.

Experience and Qualifications:

• You have 8+ years of experience in product marketing, product, strategy, or brand marketing in a B2C organization, with a minimum of 3 years leading go-to-market efforts.

• You are an experienced influencer with executive presence and proven ability to drive consensus across cross-functional teams and VP+ leaders.

• You can develop impactful go-to-market strategies that drive brand priorities and business objectives.

• You have excellent communication and presentation skills, able to create an impactful narrative, compelling messaging and value propositions.

• You have strong business acumen, extensive marketing and product development knowledge, and experience with customer segmentation strategies.

• You have experience managing and leading large scale, global product marketing projects.

• You have the ability to conduct market, competitor, and customer research to capture insights and assess market opportunities. 

• You are highly collaborative, and proactive in relationship building among cross-functional counterparts.

• You are able to coach and mentor more junior colleagues and you proactively identify opportunities to improve the way the team operates.

The total cash range for this position in Chicago is $161,000 to $225,500. Employees in this role have the potential to increase their pay up to $257,500, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.