Senior Social Media Manager
Job Summary
Job Description
The Senior Social Media Manager will manage Mistplay's presence on social media, create the social media strategy, and help manage the social media team. The main objective is to scale Mistplay's reach, engagement, and following across social and online platforms, growing the fanbase, establishing long-lasting brand loyalty, and driving value back into the apps. This role involves building and executing social media strategies, producing social content, analyzing channel performance, and staying updated on social media trends. It requires collaboration with the marketing department, product team, and other stakeholders to enhance Mistplay's brand.
Must have:
- 3-6 years of social media marketing experience
- Proven track record scaling content on various platforms
- Ability to create engaging, native-platform content
- Data-driven with a creative mindset
- Strong communication skills and English proficiency
Good to have:
- Experience working with influencers or community ambassadors
- Experience working with a creative team for projects
- Knowledge of the gaming industry
Perks:
- Team Lunches
- Game nights
- Company-wide events
3 skills required
Job Details
Mistplay est le programme de fidélité n° 1 pour les joueurs sur mobile et compte plus de 20 millions d'utilisateurs dans le monde entier. Des millions de joueurs utilisent notre plateforme pour découvrir des jeux, entrer en contact avec leurs amis et gagner de superbes récompenses. Nous sommes une entreprise rentable en forte croissance, récemment classée comme la troisième entreprise technologique à la croissance la plus rapide au Canada. Notre passion pour l'innovation est le moteur de notre croissance dans le secteur, grâce au développement de nouvelles applications, et d'outils Ad Tech puissants. Chez Mistplay, nous faisons appel à la collaboration stratégique, créative et axée sur les données pour nourrir notre imagination sur ce qui peut être réalisé.
Mistplay is the #1 Loyalty Program for mobile gamers - with over 20 million users worldwide. Millions of gamers use our platform to discover games, connect with friends, and earn awesome rewards. We are a fast growing profitable company, recently ranked as the 3rd fastest growing technology company in Canada. Our passion to innovate drives our growth across the industry with the development of new apps, and powerful ad tech tools. Mistplay embraces strategic, creative, and data-driven collaboration to fuel our imagination of what can be achieved.
The Social Media Manager will manage Mistplay’s presence on social media, create our social media strategy, and help manage the social media team. The position’s main objective is to scale Mistplay’s reach, engagement, and following across social and online platforms: growing our fanbase, establishing long-lasting brand loyalty, and driving value back into our apps.
You will report to the VP of User Acquisition and collaborate closely with the rest of the marketing department, product team, and other stakeholders.
What You'll Be Doing:
Build and execute a social media strategy to elevate the Mistplay brand while driving reach, followership, and engagement.
Self-produce and continuously experiment with social content (images, video, and copy), iterating and testing a wide variety of themes/concepts to maximize performance
Develop a deep understanding of owned channel performance and our audience affinities to fuel engagement, drive collaborations, and more.
Report on weekly social metrics and provide strategic analysis with quantitative and qualitative insights to fuel optimization and scale of operations.
Engage in relevant online discussions and moderate social content, including gathering feedback and user sentiment to help drive product evolution.
Stay up to date on the latest social media and gaming trends to continually drive innovative social strategies and growth.
Track and report out on weekly, monthly and quarterly social media analytics to help us understand what content and strategies drive the best returns for Mistplay.
What We're Looking For:
3-6 years of experience in social media marketing, content creation, or a related role.
You have a proven track record scaling content across TikTok, Facebook, Instagram, Twitter, or LinkedIn.
You can speak to the impact of social media beyond vanity metrics
You’re a strong content creator with a natural ability to create engaging, native-platform content across different types of content outputs, including written, static visuals, infographics, and video
You are data-driven but you also have a creative mindset.
You’re not afraid to pitch big ideas and you’ve got several in your back pocket at all times
You are comfortable with editing your own content when needed and can self-serve in Canva, CapCut, and other social tools
You’re a great writer who can master tone changes as you move across social channels (witty and sharp captions are your specialty)
You know how to leverage established tactics, but you can also think beyond the "playbook" to bring creative new ideas for growth
You have strong communication skills and proficiency in English; French is a plus.
Experience working with influencers or community ambassadors is a plus.
Experience working with an internal (or external) creative team for larger scale projects
Willingness to travel occasionally as required.
Knowledge of the (mobile) gaming industry is advantageous
*Nous remercions tous(tes) les candidat(e)s. Le genre masculin a été utilisé dans le but d'alléger le texte. Nous souscrivons au principe de l’équité en matière d’emploi.
Pourquoi choisir Mistplay ?
Nous faisons tout pour rendre notre environnement de travail aussi accueillant et plaisant que possible ! Un poste chez Mistplay s’accompagne de toute une série d'avantages que nous proposons en mode virtuel ou présentiel : déjeuners d'équipe, soirées jeux, événements à l'échelle de l'entreprise, et bien plus encore.
Notre culture est profondément ancrée dans la croissance et soutenue par une équipe de personnes intelligentes, dynamiques et enthousiastes. Nous utilisons les données pour apprendre, améliorer et adapter en permanence. Nous favorisons un environnement dans lequel chacun est encouragé à partager ses idées, à repousser les limites, à prendre des risques calculés et à voir ses visions se concrétiser.
Why Mistplay?
We strive to make our work environment as inviting and fun as possible! Working at Mistplay is coupled with a whole array of perks that we've adopted virtually and in-person: Team Lunches, game nights, company-wide events, and so much more. Our culture is deeply rooted in growth and upheld by a team of smart, dynamic, and enthusiastic people. We utilize data to constantly learn, improve, and adapt. We foster an environment where everyone is encouraged to share their ideas, push boundaries, take calculated risks, and witness their visions come to life.
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About The Company
Everi is a diverse collection of brilliant and talented individuals committed to giving patrons and operators alike a premium experience on the casino floor.We are accountants and artists, engineers and visionaries. We dream, design, program, and build. We listen, help, and serve.We believe in Harnessing the power of collaboration, Acting with Integrity, Valuing everyone, and to Exceed expectations and be bold. Our goal is to enable our team to have FUN!
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