Social Analytics and Escalations Manager, YouTube Operations

1 Day ago • 4 Years + • Social Media • $110,000 PA - $157,000 PA

Job Summary

Job Description

The Social Analytics and Escalations Manager at YouTube will be a critical member of the global Social and Community team, responsible for 24/7 crisis communications and reporting. This role leverages advanced social listening tools (Brandwatch, Sprinklr, etc.) to monitor, analyze, and report on emerging issues, brand escalations, and new product features. The manager will provide strategic insights to inform executive decisions and product/policy changes, requiring expertise in social media analytics, crisis management, and executive communication. Responsibilities include representing business areas as a spokesperson, collaborating with agencies on projects, drafting responses to inquiries, creating communication plans and materials, and conducting performance analyses. The role involves participation in an on-call weekend rotation for priority incidents.
Must have:
  • Bachelor's degree or equivalent experience
  • 4+ years in PR, media relations, or communications
  • Social media/customer support experience
  • Experience with social analytics tools
  • Excellent communication skills
  • Crisis management expertise
Good to have:
  • Boolean logic & report writing
  • Real-time social monitoring
  • Brand crisis reporting
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in public relations, media relations, or communications.
  • Experience in social media or customer support.
  • Experience with social analytics tools (i.e. Brandwatch, Sprinklr, Netbase, Meltwater).

Preferred qualifications:

  • Experience writing boolean logic and synthesizing social data into executive reports.
  • Experience in real-time social monitoring/alerting workflows and brand crisis reporting.
  • Excellent verbal and written communication skills.

About the job

As a member of the Global Communications & Public Affairs team, you will work cross-functionally to help communicate with journalists and other thought leaders; devise specific communications materials and campaigns based on understanding of journalists' interests; engage in face-to-face meetings with commentators and other opinion formers; develop print and web-based material supporting these campaigns; and counter misinformation that might interfere with our business and ability to serve our users. We're looking for great communicators who can understand complex issues and explain them in person and also via well written, simple blog posts, FAQs, video scripts and more.

As a manager, you'll be responsible for a product area externally, or an executive or functional group internally. You'll act as a strategic partner, thoughtfully piecing together pitch ideas or weaving related materials into the larger business picture.

In this role, you will be a critical member of our global Social and Community team, enabling 24x7 crisis communications and reporting. You will leverage advanced social listening tools (Brandwatch, Sprinklr, etc.) to monitor, analyze, and report on emerging issues, brand escalations, and new product features. You will provide strategic insights to inform executive decisions and product/policy changes. This role requires expertise in social media analytics, crisis management, and executive communication, with a commitment to maintaining brand reputation and ensuring timely incident resolution, including participation in an on-call weekend rotation for P0 incidents.

The US base salary range for this full-time position is $110,000-$157,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Represent a business or product area, acting as a spokesperson with minimal guidance.
  • Collaborate with agencies on projects by supporting objectives, driving tasks or work streams, and providing content.
  • Gather, synthesize, and draft responses to editorial inquiries and requests for information release.
  • Create communication plans and materials (e.g., emails, press releases, pitches, marketing copy, announcements, presentations articles, social media content) to publicize and promote communications and public relations programs, facilities, events, or objectives amongst external audiences.
  • Conduct analysis, optimize business performance, and deliver execution.

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