Social Media Manager
Job Summary
Job Description
- Develop and execute global organic social media strategy
- Lead global campaign rollouts
- Collaborate with creative and local teams
- Monitor social media performance
- Stay updated on platform trends
- Manage a centralized content calendar
- Support local markets with toolkits
- Minimum 5 years of experience in social media management
- Deep understanding of platform best practices
- Experience with social media listening/performance tools
- Excellent written and verbal English communication
- Spanish language skills
- Experience in regulated industries
- People management experience
- Familiarity with AI-powered content creation tools
1 skill required
Job Details
We are Kaizen Gaming
Kaizen Gaming, the team powering Betano, is one of the biggest GameTech companies in the world, operating in 19 markets. We always aim to leverage cutting-edge technology, providing the best experience to our millions of customers who trust us for their entertainment.
We are a diverse team of more than 2.700 Kaizeners, from 40+ nationalities spreading across 3 continents.
Our #oneteam is proud to be among the Best Workplaces in Europe and certified Great Place to Work across our offices. Here, there’ll be no average day for you. Ready to Press Play on Potential?
Let's start with the role
As an Organic Social Media Manager, you will be responsible for leading, optimizing, and scaling Betano’s global organic social media strategy. You will handle the LATAM markets where Betano is operating. Sitting within the HQ Marketing team, you will oversee a multi-tiered content framework, empower local markets, and ensure the brand’s voice is consistently represented across platforms. You will report directly to the Head of Marketing Operations and Organic Social.
- Develop and execute Betano’s organic social media strategy, aligned with our global content framework.
- Lead the rollout of global campaigns and activations, while enabling local teams to adapt and localize content effectively.
- Collaborate with the creative department, sponsorships, and local market teams to ensure consistent and premium content delivery.
- Monitor social media performance using listening and analytics tools, translating insights into optimization opportunities.
- Stay ahead of platform trends and audience behaviors to drive innovation and community growth.
- Implement and maintain a centralized content calendar, planning process, and approval workflow across regions.
- Support local markets with toolkits, playbooks, and training materials for content creation and community engagement.
- Explore and manage creator and influencer collaborations tied to sponsorships or cultural moments.
- Evaluate and onboard social and AI-powered tools that enhance content creation, planning, and reporting.
What you’ll bring:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum 5 years of experience in social media management roles, ideally across global or multi-market brands.
- Deep understanding of platform-specific best practices (Instagram, TikTok, X, YouTube, etc.) and content formats.
- Experience with social media listening and performance tools (e.g., Sprout, Brandwatch, or similar).
- Excellent written and verbal communication skills in English; Spanish is a strong asset, and additional languages are a plus.
- Proven ability to manage complex projects, collaborate cross-functionally, and influence without direct authority.
- Experience enabling local markets and working within regulated industries (e.g., gaming, sports, entertainment) is a plus.
- People management and stakeholder engagement experience is highly desirable.
- Familiarity with AI-powered content creation tools is a nice-to-have.
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About The Company
Kaizen Gaming is one of the biggest and fastest growing GameTech companies in the world. With a focus on Technology and People we aim to continually improve our products and services to provide the best and most trusted online gaming experience to our customers around the world.
We operate two brands in 13 countries: Betano (Portugal, Romania, Germany, Brazil, Bulgaria, Czech Republic, Chile, Peru, Ecuador, Canada-Ontario, Nigeria) and Stoiximan (Greece, Cyprus), and employ more than 2,200 people across three continents. Obsessed with our customers, we use technology and data to constantly push the boundaries of online gaming entertainment.
Why work with us
💻Tech the Ride | Our Adventure
We have made it our quest to shape and influence the GameTech industry globally. We Kaizeners move fast and make things happen: we imagine, develop and build with no
limitations. Working here means getting the freedom to explore as you help us create the technology that powers entertainment.
😎Pick #oneteam | Our Culture
We each have a role to play in building a company culture we can all trust. We Kaizeners are open, direct and respectful; we support each other to reach our goals as
#oneteam. Working here means facing challenges that inspire the team to be on its A-game to get the job done.
☝ Level up | Our Growth
We know our hard work will take us places. We Kaizeners get plenty of opportunities to supercharge our potential as the company grows, overcoming challenges with the support of our colleagues. Working here means continually finding new boundaries to push and new career horizons to reach.
Press Play on Potential!
Join our #oneteam
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