What you will be doing:

• Ownership of Social marketing mandate overlooking social campaign management and Go-To-Market Strategy for breakthrough moments and Shorts marketing activations in India
• Developing Go To Market Strategy for breakthrough moments including owned and operated social and social of allied partners (talent, labels, partners etc) to drive business, marketing and social goals
• Briefing and working with agency partners to align, develop and ensure deliverables are being completed on time as per plan
• Inform strategies and plans around recruitment of influencers. Working with influencer lead on briefing them and ensuring execution is in line with the marketing brief.
• Collaborate with colleagues in marketing and business teams as well as the brand social teams across APAC and IN to align, inform and receive support to deliver social marketing plans.
• Working closely with external partners to align plans and ensure deliverables are delivered and executed smoothly
• Analyze successes, failures, learnings and way forward on initiatives and experiments and socialize the same with cross functional teams
• Community Management with a focus on identifying engagement opportunities and driving conversations between brand and users.
• Inform and sometimes implement paid media to drive reach
• Constant experimentation and innovations by identifying opportunities for the brand and the product by identifying breakthrough social media opportunities
• Helping inform internal teams of key trends and/or brand crisis situations on social media that can impact the business.

What you need to be great in this role:

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in social media marketing and influencer marketing across agencies or client side
• Strong understanding of the KOF Short Format Video Ecosystem in India,SFV influencers, cutting edge social and marketing work in the market.
• Proficiency in project management and marketing execution across channels and markets
• Good record of creativity and data driven optimization, especially in social media marketing.
• Ability to work on multiple projects simultaneously in a fast paced dynamic environment, handle complex budgets and multiple campaigns.
• Excellent written and verbal communication skills
• Strong understanding of social media best practices and campaigns in India and around the world, and the best Brands and Agencies.
• Experience in social analytics, knowledge of social media monitoring and listening tools
• Strong strategic thinking and comfortable with data backed decision making
• Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.
• Proven team player, excellent interpersonal skills.
• Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.

Req ID: 14237

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Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what’s possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.