Senior Social Media Manager

1 Month ago • 5 Years + • Social Media • $89,500 PA - $98,000 PA

Job Summary

Job Description

AD is seeking an experienced Senior Social Media Editor to innovate and grow its social platforms. The role involves developing strategy, managing content, and creating engaging social assets across platforms like TikTok and Instagram Reels. Responsibilities include overseeing the social calendar, ensuring brand voice and aesthetic, partnering with editorial and creative teams, and analyzing performance data to refine strategies. The ideal candidate is a sharp, visually minded editor with strong editorial judgment, creative writing skills, and a deep understanding of design, luxury, and internet trends, capable of working collaboratively in a fast-paced environment.

Must have:

5+ years of social media strategy experience at a media brand
Manage and grow sizeable social media accounts across multiple platforms
Excellent editorial judgment and creative writing skills
Ability to tell stories visually for various platforms
Culturally fluent in design, luxury, and internet trends
Collaborative and nimble
Proven experience in hitting social and engagement metrics

Good to have:

Passion for the design category
Knowledge of key players in design

Perks:

Generous employee benefits package
Eligible for discretionary bonus compensation

4 skills required

4 skills required for this role

Add these skills to join the top 1% applicants for this job

creative-writing

game-texts

script-writing

storytelling

Job Details

AD is the international authority on design and architecture. AD provides exclusive access to the world’s most beautiful homes and the fascinating people who live in them, bringing its audience a wealth of information on architecture and interior design, art and antiques, travel destinations, and extraordinary products; its AD100 list of top architects and designers is one of the industry’s most relied-upon indexes of talent. Every day AD inspires millions of affluent readers to redesign and refresh their lives through a multiplatform presence that includes print and digital editions, social media, signature events, and the brand’s website, archdigest.com.

Job Description

Location:

New York, NY

AD (Architectural Digest) is looking for an experienced Senior Social Media Editor to innovate, engage, and grow AD’s social platforms. This role is for an energized thinker at the intersection of design, digital storytelling, and the social zeitgeist. The ideal candidate is a sharp, visually minded editor able to develop the brand’s world-class design coverage into platform-native moments that resonate with AD audiences, who can further shape the voice, aesthetic, and impact of AD’s social storytelling across platforms.

Primary Responsibilities

Work with the Global Director of Audience Development on strategic goals for AD’s social platforms. Manage high-level strategy, testing, and daily workflow and operations to meet and exceed corporate brand goals. Identify opportunities to evolve or refresh existing strategies, particularly around new platforms and franchises.
Develop and oversee AD’s social calendar, content approval processes, and moderation guidelines, ensuring all content reflects cultural moments and the brand’s DNA. You’ll spot trends early, create concepts, and craft moments that make people stop scrolling.
Partner closely with editorial to create content for AD’s social platforms, honing the AD voice.
Work closely with creative, edit, and video teams to conceive and create social assets—from TikTok edits to IG Reels covers, captions, and carousels. You have an eye for detail, a sense of design, and an obsession with what makes content pop on each platform.
Monitor and analyze data in collaboration with audience development to refine ideas, iterate quickly, and learn from performance. Report monthly on progress and learnings; continually suggest improvements. You know when to pivot and when to double down.
Work with commercial and consumer teams to ideate and execute on social components as needed to support clients, e-commerce, subscriptions, membership, and other campaign-based initiatives.

Requirements

5+ years of experience running social media strategy at a media brand or digital-first publication.
Relevant, proven experience managing and growing sizeable social media accounts across multiple platforms for a major brand or media publisher.
Excellent editorial judgment and creative writing skills with an ear for voice, tone, and language, skilled in crafting captions, headlines, and hooks that drive engagement with brand integrity.
Ability to tell stories visually and successfully package content for Instagram, TikTok, YouTube, and emerging platforms.
Culturally fluent, tapped into design, luxury, and style news plus internet trends.
Collaborative and nimble, able to work in a fast-paced environment across functions.
Proven experience in hitting key social and engagement metrics, developing and executing tests towards goals.
A passion for the design category and knowledge of its key players is a plus.

This is a guild position.

The expected base salary range for this position is from $89,500-$98,000. Salary offers are based on a wide range of factors including but not limited to relevant skills, training, experience, and education.

In addition to salary and a generous employee benefits package, successful candidates may also be eligible to receive discretionary bonus compensation.

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.