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Social Media Manager

England, United Kingdom (On-site)

Social Media Manager

2 Weeks ago • 3-5 Years • Social Media

About the job

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Job Description

WebMD/Medscape seeks a Social Media Marketing Manager to join its UK Education Marketing Team. This role involves creating and executing B2B and B2C social media strategies for healthcare audiences across platforms like Instagram, Facebook, Twitter, LinkedIn, and YouTube. Responsibilities include managing social media content calendars, collaborating with internal teams to create engaging content, planning paid marketing campaigns, providing performance reports, and supporting sales training. The ideal candidate will have 3-5 years of experience in a healthcare environment, a marketing degree or equivalent, strong social media expertise, and excellent communication skills.

Must have:

Manage B2B & B2C social media plans
Create engaging, on-brand content
Manage social media content calendars
Collaborate with stakeholders
Plan & execute paid marketing strategies
Provide detailed performance reports
Support sales training efforts
3-5 years of relevant experience

Description

Position at WebMD

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Description:

WebMD/Medscape is looking for a qualified Social Media Marketing Manager to join our Education Marketing Team in the UK office. The Medscape Education Marketing Team produces communications and sales materials in the healthcare education market. This role will be responsible for creating and executing B2B and B2C strategic marketing plans for target healthcare audiences and leading social media efforts for the education team across multiple platforms. The candidate will be comfortable with receiving constructive feedback and demonstrate an ability to take direction.

Key responsibilities:

Manage a comprehensive B2B and B2C social media marketing plan for the education team
Manage and maintain all social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, and YouTube
Generate high-quality, on-brand content that resonates with the target audience, collaborating with the relevant teams to create visually appealing and shareable content.
Manage a detailed social media content calendar, ensuring a consistent posting schedule and a variety of content types (images, videos, blog posts, interactive content).
Collaborate with stakeholder groups to prioritize and integrate with the larger social media strategy for the entire company
Working closely with product and audience engagement teams to provide the social media strategy for the overall omnichannel engagement approach for programme promotion for both online and live activities
Plan and execute paid marketing strategies and work within allocated budgets to maximize reach and activation
Provide detailed metrics and trends reporting on social media activity
Be a leader internally about social media and its value to the organization
Support sales training efforts

Skills and capabilities:

Proactive, with a strong sense of self-direction
Strong interpersonal skills
Ability to engage key internal stakeholders to achieve objectives
Excellent communicator – both written and verbal
Detail-oriented and deadline-focused
Resourceful with ability to quickly take projects from idea to execution
Strategic and creative thinker, inquisitive and willing to evaluate/change current processes
Comfortable with presenting to internal and external stakeholders

Requirements:

3-5 years of related work experience, preferably in a healthcare environment
Marketing degree, Diploma in Marketing or equivalent experience
Excellent knowledge of major social media platforms: Facebook, Twitter, Instagram, LinkedIn, YouTube and experience of marketing across these channels
Strong understanding of social media analytics and tracking tools to measure campaign success.
Demonstrated ability to support sales teams
Proficiency in Excel, Word and PowerPoint
Experience in Social Media data sources and analysis

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