Social Media Manager

Description

• This role requires original, human-generated work at all times. The use of any form of generative artificial intelligence (including but not limited to ChatGPT, Bard, Jasper, or other AI content or code generators) is strictly prohibited in the execution of job responsibilities.
• Any use of AI tools—whether for content creation, code generation, communication, data analysis, or other task execution—will be considered a serious violation of company policy.

• Publish daily shopping and deals content across X (formerly Twitter), Facebook, and emerging platforms for CNET Deals, PCMag Deals, and Mashable Deals.
• Create a consistent publishing calendar synced with commerce editorial priorities and seasonal shopping cycles (e.g. Prime Day, Black Friday, Back-to-School).
• Write platform-native post copy and headlines that hook audiences while driving engagement and clicks.
• Adapt deals content into compelling social formats, including static posts, threads, carousels, Stories, and others.
• Manage polls, and other community-forward activations that foster positive engagement.
• Expand on our unique social voice and tone tailored to each brand while maintaining a clear commerce focus.

• Contribute to growing engagement rates, impressions, referrals, and follower counts across strategic platforms.
• Use platform analytics and performance data to iterate, test, and refine your publishing strategy.
• Track trends in social shopping behavior and surface opportunities for creative experimentation.
• Support longtail strategies and audience development via strategic posting and real-time engagement.

• Work closely with the CNET commerce editorial team and audience strategists to elevate the performance of top deals.
• Collaborate across global time zones with editorial, social, and commerce stakeholders.
• Curate and surface deals content for potential syndication opportunities (e.g., Apple News, Flipboard).
• Coordinate lightly with other CNET Group departments (SEO, Studios, Paid/Sales) on content planning and optimization.

• This is a remote, India-based role.
• Candidates should be comfortable collaborating across global time zones, with some flexibility around coordination with U.S.-based team members.

• Growth in social follower base, engagement rate and brand awareness
• Increased conversions from social content
• Clear brand strength for CNET, PCMag, and Mashable Deals across feeds
• Repeatable playbooks and performance wins in social commerce strategy

• 3-5+ years of experience managing professional social accounts, particularly in commerce, editorial, or media
• A strong grasp of how to translate shopping content into feed-native stories
• Solid copywriting skills with a flair for hooks, value props, and call-to-actions
• Familiarity with publishing tools (e.g., Buffer, Sprout, True Anthem, Later), analytics platforms, and CMS
• Awareness of internet and platform culture, especially in the tech shopping and deal discovery space
• Nice to haves…
• Background in affiliate marketing or commerce editorial
• Light production or editing experience for social video and image content
• Experience tailoring content for Instagram Shopping, Pinterest, or social commerce integrations
• Knowledge of audience behavior across different regions, especially U.S. and India.