BR Product Marketing Executive
Job Summary
Job Description
Sporty's, a company with highly popular internet sites, is seeking a BR Product Marketing Executive for its growing digital marketing team in São Paulo, Brazil. The ideal candidate is passionate about football, knowledgeable in sports betting and online games, and experienced in content strategy and copywriting. The role involves leading the content strategy for SportyBet's product, managing banners, landing pages, and promotional messaging, and supporting brand campaigns. This position requires cross-functional collaboration with Trade, Games, Marketing, and Operations teams to ensure content alignment with key sporting events, user interests, and business goals.
Must have:
- 2 years minimum experience in content coordination
- 2 years minimum experience in copywriting
- Native/Professional level of Portuguese and English
- Solid coordination and leadership skills
- Excellent iGaming industry knowledge
- Excellent communication and planning skills
- Excellent attention to detail
Good to have:
- Degree in Marketing, Advertising, Business Administration, or related fields
- Good understanding of sports market schedules
- Hands-on, creative, self-starter
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Global, multicultural organization
- Payment via DEEL
- Impactful role in small teams
- Stability and security
4 skills required
Job Details
Sporty's sites are some of the most popular on the internet, consistently staying in Alexa's list of top websites for the countries they operate in.
Location: São Paulo, Brazil, Hybrid
About SportyBet Brazil:
SportyBet Brazil is seeking a passionate and skilled BR Product Marketing Executive to join our growing digital marketing team. This role is perfect for someone who is enthusiastic about football, knowledgeable in sports betting, online games, experienced in content strategy and copywriting.
Role Overview:
As our Product Marketing Executive, you will lead the content strategy for SportyBet’s product, managing banners, landing pages, and promotional messaging while providing support for brand campaigns.. You will work cross-functionally with Trade, Games, Marketing, and Operations teams to plan and deliver content aligned with key sporting events, user interests, and business goals, ensuring relevance, consistency, and high performance across all touchpoints.
Responsibilities:
Lead and manage the content strategy for the SportyBet's product.
Support the planning, coordination and execution of brand campaigns.
Identify key sports events and trends based on data and market knowledge.
Plan the product content on a bi-weekly basis, including homepage banners, featured blocks, landing pages, and promotions.
Align product content with broader marketing strategies in collaboration with the Marketing team.
Work with the Operations team to ensure proper execution of the planned content.
Brief the Design team on all creative demands related to the platform.
Responsible for all copywriting and translations on the product, ensuring clear, engaging, and localized content.
Analyze performance data and provide insights to improve future content and campaigns.
Requirements:
- Degree in Marketing, Advertising, Business Administration, or related fields.
- 2 years minimum experience in content coordination
- 2 years minimum experience in copywriting
- Native/Professional level of Portuguese and English, written and spoken skills
- Solid coordination and leadership skills, able to drive projects and align stakeholders.
- Excellent knowledge of the iGaming industry - both real sports and online games.
- Good understanding of sports market schedules
- Excellent communication and planning skills to deal with internal and global stakeholders
- Excellent attention to detail skills
- Hands-on, creative, self-starter with the ability to work both independently and collaboratively.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Our Mission
Our mission is to be an everyday entertainment platform for everyone
Our Operating Principles
1. Create Value for Users
2. Act in the Long-Term Interests of Sporty
3. Focus on Product Improvements & Innovation
4. Be Responsible
5. Preserve Integrity & Honesty
6. Respect Confidentiality & Privacy
7. Ensure Stability, Security & Scalability
8. Work Hard with Passion & Pride
Working at Sporty
The top-down mentality at Sporty is high performance based, meaning we trust you to do your job with an emphasis on support to help you achieve, grow and de-block any issues when they're in your way.
Generally employees can choose their own hours, as long as they are collaborating and doing stand-ups etc. The emphasis is really on results.
As we are a highly structured and established company we are able to offer the security and support of a global business with the allure of a startup environment. Sporty is independently managed and financed, meaning we don’t have arbitrary shareholder or VC targets to cater to.
We literally build, spend and make decisions based on the ethos of building THE best platform of its kind. We are truly a tech company to the core and take excellent care of our Team Members.
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