China Publishing Expert for Overseas PC & Console Games

1 Month ago • 8 Years + • Localization

Job Summary

Job Description

Level Infinite seeks a seasoned market expert to craft and execute China market entry strategies for overseas PC and console games. Responsibilities include market analysis, localization, channel distribution, marketing campaigns, and partner collaboration. The ideal candidate will possess deep understanding of Chinese gaming regulations, player preferences, and competitive landscapes, ensuring compliance and maximizing product success. They will manage partnerships with local publishers, distributors, and advertising platforms, negotiating agreements and optimizing revenue models. Experience in successfully launching at least two overseas games in China is crucial.
Must have:
  • 8+ years China game market/publishing experience
  • 3+ years overseas PC game China publishing experience
  • Deep understanding of Chinese gaming market
  • Fluency in English and Chinese
  • Strong cross-cultural communication skills
Good to have:
  • Overseas study or work experience
  • Experience with game localization
  • Extensive network of contacts within the Chinese gaming industry

Job Details

团队介绍

Level Infinite 是腾讯旗下国际游戏业务品牌,致力为全球玩家带来充满乐趣、原汁原味的游戏体验,让玩家随时随地进入游戏世界;并通过打造包容、互通、便捷的玩家社区,促进分享交流。

Level Infinite为合作工作室提供一系列支持及服务,助力其释放产品潜能。

Level Infinite发行产品包括《PUBG MOBILE》、《Goddess of Victory: NIKKE 》《Honor of King》等热门游戏,并与合作工作室联手推出了来自Fatshark的《战锤40K:暗潮》、Funcom的《沙丘:觉醒》、Inflexion Studios的《夜莺》在内多款产品。

想进一步了解Level Infinite,请访问www.levelinfinite.com,并在Twitter、Facebook、Instagram和Youtube上关注我们的官方账号。

岗位职责

职位概述

作为资深市场专家顾问,协助海外游戏被投公司制定中国市场的发行策略,包括市场定位、用户洞察、本地化、渠道分发、营销推广及合作伙伴对接。需深度理解中国游戏行业的政策环境、玩家偏好及竞争格局,通过专业洞察帮助海外团队规避风险、提升产品本地化成功率,并推动与中国本土合作伙伴的高效协同。

核心职责

1. 市场策略制定

  • 充分理解所对接的海外游戏产品(PC为主),分析中国游戏市场趋势、竞品动态及用户行为,为其制定进入中国市场的全周期策略(包括定价、发行节奏、渠道选择等)。

  • 设计符合中国市场的整合营销方案(包括买量策略、社媒运营、社区管理、IP联动等),监督执行并跟踪效果。

  • 针对产品核心卖点提出本地化调整建议(如文化适配、政策合规等),尽量符合中国玩家偏好及合规要求。

2. 合作伙伴对接与管理

  • 对接中国本土发行商、渠道商、广告平台、KOL/KOC机构及第三方服务商(如本地化),建立长期合作关系。

  • 协助被投公司谈判合作协议,优化报价、分成模型等。

  • 严格遵守腾讯内部的服务采购及风控要求。

3. 政策与合规支持

  • 与公司内相关部门协同,解读中国游戏行业最新监管政策(版号、内容审核、未成年人保护等),指导产品合规化调整及申报材料准备,预警潜在政策风险,制定备选方案。

岗位要求

  • 行业经验:8年以上中国游戏市场/发行经验,3年以上海外PC游戏中国发行经验,熟悉从0到1的市场进入流程。

  • 成功案例:主导过至少2款海外游戏在中国市场的成功发行。

  • 资源网络:深度了解中国主流游戏渠道、媒体、KOL及第三方服务商资源,能快速推动合作落地。

  • 语言与文化:中英双语流畅(需频繁与海外、国内团队沟通),具备较强的跨文化协调能力。

  • 教育背景:本科及以上学历,有海外学习或工作经验者优先

  • 有较强的抗压能力、自驱力、市场敏锐度、沟通协调能力,以及热爱游戏的资深玩家优先

腾讯致力于提供平等就业机会

在腾讯,我们始终秉承平等就业机会的原则,致力于为每一位员工打造公平、包容的工作环境。我们坚信,多元的声音能够激发出无限的创新活力,推动我们为用户和社会提供更优质的服务。我们用心营造一个充满支持与激励的氛围,帮助每一位员工找到属于自己的舞台,以实现个人及共同的发展目标。

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About The Company

Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life for people around the world.Read MoreEqual Employment Opportunity at TencentAs an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.Read More

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