Digital Marketing Manager

Job Type: Full-time

About Us: GoMarble is an early-stage startup with a vision to empower SMBs globally to run high-performing digital ads. We are building an AI-first platform for marketing generalists to run effective media campaigns independently via our self-serve or managed-serve platform. Our founders are graduates of IIT Kharagpur, IIT Bombay, and IIM Ahmedabad. They are seasoned professionals who have successfully exited a previous startup and have experience working at marquee firms such as McKinsey, ShareChat, and Goldman Sachs.

Job Description:

As a Digital Marketing Manager at GoMarble, you will be responsible for the development, implementation, and optimisation of Meta advertising campaigns for our varied clientele. You will play a crucial role in helping our clients achieve their marketing objectives through strategic ad planning, performance analysis, and data-driven decision-making to maximise ROAS.

Key Responsibilities

Campaign Strategy and Planning:

• Create tailored Meta Ad Campaigns aligned with clients' business goals and target audiences.
• Conduct thorough research to understand client industries, competitive landscapes, and audience behaviour.

Campaign Execution:

• Develop, manage, and optimize ads campaigns on Facebook, Instagram, Google and the Audience Network.
• Collaborate with the creative team to produce compelling ad creatives, including copywriting and visual elements.
• Configure ad sets, targeting options, and bidding strategies to achieve optimal performance.

Performance Analysis and Optimisation:

• Use Ads Manager, Google Analytics and other tools to monitor and analyze campaign performance.
• Generate detailed performance reports and provide actionable insights to clients and internal teams.
• Continuously test and refine ad creatives, audience segments, and bidding strategies to enhance ROI.

Budget Management:

• Manage advertising budgets efficiently to maximize incremental impact of ad spend.
• Distribute budgets across campaigns and ad sets based on performance metrics and client objectives.

Communication and Reporting:

• Regularly communicate with the account manager to provide updates, gather feedback, and discuss campaign performance.
• Present data-driven insights and strategic recommendations to clients clearly and concisely.

Conversion Tracking and Reporting:

• Implement and manage Meta API conversion tracking to measure campaign performance and ROI accurately.
• Troubleshoot and resolve issues related to conversion tracking and data discrepancies.
• Learn and effectively utilize the Hyros platform for advanced tracking and attribution.

Qualifications

Experience:

• 4+ years of experience in media buying with a strong emphasis on Google Ads
• Proven success in managing and optimising large-scale ad campaigns with significant budgets.

Skills:

• Extensive knowledge of Meta and Google Ads Manager, including advanced targeting, bidding strategies, and optimisation techniques.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Excellent communication and presentation skills, capable of conveying complex information to clients in an understandable manner.
• Proficiency in using analytics tools such as Google Analytics, Excel, and other reporting software.

Attributes:

• Highly organized with a keen attention to detail.
• Creative thinker with the ability to develop innovative advertising strategies.
• Proactive and results-oriented, with a passion for staying ahead of industry trends and best practices.

Preferred Qualifications:

• Certification in Facebook Blueprint or similar programs.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a talented and collaborative team.
• Continuous professional development and training opportunities.