Digital Marketing Manager

4 Weeks ago • 2-10 Years
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About the job

SummaryBy Outscal

We are seeking a skilled Digital Marketing Manager with a strong background in digital marketing to manage and grow relationships with our international B2B clients. Must have proven experience in account management with a focus on digital marketing, strong understanding of digital marketing channels and tactics, excellent client-facing skills and experience in delivering effective solutions.

About the job

About the Company

INSIDEA is a global, remote company empowering businesses to hire dedicated professionals across various fields. Access top-notch talent worldwide. Seamlessly integrate skilled professionals into your team and scale faster.

Our mission is to connect the world's top talent with global opportunities. We firmly believe in a borderless world where talented individuals everywhere can access the opportunities they deserve.


Job Description

Job Summary: We are seeking a skilled Digital Marketing - Account Manager with a strong background in digital marketing to manage and grow relationships with our international B2B clients. The ideal candidate will possess excellent client-facing skills, a deep understanding of digital marketing strategies, and experience in delivering effective solutions to meet client objectives.


Responsibilities & Duties

  • Client Relationship Management: Build and maintain strong, long-established client relationships. Understand client needs and objectives, and communicate them effectively to internal teams.
  • Digital Marketing Strategy: Collaborate with clients to understand their business goals and develop tailored digital marketing strategies to achieve these objectives.
  • Campaign Oversight: Oversee the execution and optimization of digital marketing campaigns across various channels, including SEO, SEM, social media, content marketing, and email marketing.
  • International B2B Focus: Navigate and address the complexities of international B2B marketing, including regional market trends, cultural differences, and cross-border digital strategies.
  • Account Planning: Develop strategies to achieve sales and growth targets. Identify opportunities for upselling or cross-selling additional products/services.
  • Communication: Serve as the primary contact for clients, addressing inquiries and resolving issues in a timely manner. Communicate effectively with internal teams to ensure client expectations are met.
  • Project Management: Coordinate with internal teams to deliver projects on time and within budget. Monitor project progress and ensure client satisfaction throughout the process.
  • Sales Support: Collaborate with the sales team to identify and pursue new business opportunities. Prepare proposals, presentations, and contracts for clients.
  • Reporting and Analysis: Provide regular reports to clients on project status, performance, and key metrics. Analyse data to identify trends and areas for improvement.


Skills and Qualifications

  • Proven experience in account management with a focus on digital marketing, particularly within international B2B contexts.
  • 2+ years of experience with digital marketing domain
  • Strong understanding of digital marketing channels and tactics (e.g., SEO, SEM, content marketing, social media, email marketing).
  • Excellent client-facing skills with the ability to build and maintain strong relationships.
  • Proficient in analyzing digital marketing metrics and translating data into actionable insights.
  • Exceptional communication, presentation, and interpersonal skills.
  • Experience managing multiple projects and clients simultaneously.
  • Ability to work collaboratively with cross-functional teams in a fast-paced environment.

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