Digital Retention Specialist (Portugese Speaking)

General: 

• Manage the digital marketing retention activities of the company partners. 

• Work according to the marketing strategy and the marketing plans, media and digital marketing mix. 

• Work according to the partners brand style guide. 

• Define and strengthen the brand's positioning, voice, and identity across all digital channels. 

• Ensure consistent brand messaging and visual identity in all marketing materials and communications. 

• Prepare weekly, monthly, quarterly and yearly reports 

Budget & Finance: 

• Responsible for the relevant parts of the end of the monthly Partners marketing & finance process. 

• Work according to the marketing budget, ensuring efficient allocation of resources across initiatives. 

• Track and report on marketing expenditures, performance, and ROI. 

Retention marketing: 

• Retention Strategy Development: 

• Develop and implement retention marketing strategies to increase customer engagement and reduce churn. 

• Utilize Bloomreach to create personalized and targeted marketing campaigns that resonate with existing customers. 

• Monitor and analyze customer behavior, segmenting audiences for more effective targeting. 

• Campaign Management: 

• Plan, execute, and optimize retention marketing campaigns across email, SMS, push notifications, WEB layers and other digital channels using Bloomreach. 

• Collaborate with the content and design teams to create compelling and relevant marketing materials. 

• Conduct A/B testing to continuously improve campaign performance and effectiveness. 

• Customer Journey Optimization: 

• Map and optimize the customer journey to ensure a seamless and engaging experience at every touchpoint. 

• Implement automated workflows and personalized communication strategies to enhance customer retention. 

• Identify opportunities for improving customer experiences and increasing loyalty. 

• Responsible for the relevant design and content deliveries.  

• Cooperate with the acquisition marketing team to allow holistic customer experience. 

• Monitor results and pro-activity performs campaign optimization retention activities to keep results within the agreed objectives. 

• In charge of relevant marketing competitive research and analysis.  

Development: 

• Be part of the team to define and develop relevant marketing and measurement tools. 

• Must be fluent in both spoken and written Portuguese. 

• This is a hands-on position. 

• Must – experience working with back-end solutions. Experience with segmentation tools. 

• Advantage – experience with HTML and Jinja and/or with data management tools. 

• Advantage – past experience with the Engage platform by Bloomreach.  

• Reary to work overtime with partners from different time zones. 

• Excellent written and verbal communication skills. 

• Bachelor's degree in marketing, Business, or a related field.  

• 3+ years of experience in digital marketing with a focus on customer retention.  

• Proven experience with online retention solutions \ platforms. 

• Proficiency in email marketing, SMS marketing, and other retention-focused channels. 

• Strong analytical skills and experience with data analysis and reporting tools. 

• Ready to travel. 

• Hybrid job. 3 days at the office. 

• Advanced knowledge of computers and Windows Office Programs. 

• Highly developed verbal, interpersonal, and written communication skills and able to relate to others, and maintain a friendly, professional, and courteous demeanor while assisting members and co-workers throughout the day. 

• Demonstrated accuracy with consistent attention to detail. 

• Possess independent judgment, discretion, and initiative in the absence of specific directions from management 

• Thrives in a fast-paced, dynamic work environment and can work effectively and efficiently while maintaining a high level of member service