GN - Song - MT - Brand and Creative Strategy- CD Art Direction-Manager

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | Brand and Creative- Creative Director (Art)- Manager

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Branding, Digital Marketing, Creative Design & Strategy | Level: Manager | Location: Mumbai | Years of Exp: 10+ years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting’s Customer, Sales & Service practice.

The Practice – A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

You will work closely with our Clients and the Accenture Song team and produce great work by setting the creative vision for their clients and leading the work from brief to delivery with minimal oversight. Providing thought leadership and hands-on delivery in the areas of brand strategy, creative development & execution and integrated marketing. You will need to be comfortable in front of senior clients and leading client meetings, and directing the creative teams and ensuring they are motivated and working at their highest ability. Your key responsibilities will include:

• Take full ownership of a project; have a creative vision that is clearly communicated and executed.
• Conceptualizing, developing and driving innovative creative solutions that build strong brands and achieve business results for clients.
• Partnering business and strategy teams in the development of holistic marketing and communications plans, including brand strategy, creative development and execution, integrated campaign, digital marketing, and market research.
• Leveraging experience with innovative thinking to develop cutting-edge solutions for clients in a rapidly evolving marketplace.
• Ability to create conversion optimized content focused on earned and owned media, including website designs, content, landing pages, email campaigns, product design and marketing collaterals.
• Manage productions with minor check-ins and reviews from senior leaders.
• Building relationships with key client and internal decision-makers and acting as a trusted advisor on all aspects of brand design and creative strategy, keeping in mind their business needs and our roles in their success.
• Working in a team of seasoned professionals & using relevant tools to identify opportunities to create unique content for high-quality traffic that leads to increased engagement and growth.
• Identify opportunities to apply- design innovative interventions for engagement, growth and conversions through the customer journey.
• Use of Image editing, motion graphics and video editing skills to deliver effective solutions to Clients. Familiarity with AI design tools and GenAI applications would be an added advantage.
• Strive for content excellence within relevant style guides, legal standards and UI/ UX best practices.
• Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset
• Lead internal and client presentations while making people feel, not just understand. Take client feedback and parse out what is valid, and how to respectfully and effectively push back on what isn’t.
• Work with all disciplines to deliver projects of creative excellence on time.
  
  
  

Key Skills:

Graphic Design and Typography, Adobe Creative Suite Proficiency, 3D Modeling and Animation, Branding and Visual Identity Creation, Photography and Image Editing, Storyboarding and Concept Art, UI/UX Design Principles, Print Production and Prepress Knowledge, Motion Graphics and Video Editing, Campaign Management; Omni-Channel campaign design and management; Campaign reporting and analytics.

In addition, in order to excel at the role, you will also need to

• Work with the leadership to support business development and thought leadership in the research/insights space.
• Oversee multiple pieces of business at once, effectively managing time and delegating work
• Manage creative teams, reviewing and providing feedback on work and guiding their career development
• Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.
• Have strong communication and presentation Skills to share the perfect pitch with key stakeholders.
• Have strong client handling skills to develop, manage and deepen relationships with key stakeholders.
• Have team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.
• Familiarity with AI writing tools and GenAI applications would be an added benefit.
• Experience in conceptualizing and editing Films/ AVs.
• Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.
• Identify new opportunities, develop solutions and own proposals end to end.
• Contribute to offering development skills to identify areas of growth related to specific skills, platforms, assets etc. that contribute to enhancing the brand and creative strategy offering.
  
  
  

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Your experience counts!

• Overall experience of 10+ years with at least 8 years of branding, creative conceptualization & execution, or advertising experience as an art director or related role, with a major consulting firm or advertising agency or leading MNC.
• Bachelor’s degree in art/design or related field.
• In-depth knowledge of branding, creative development and execution, digital marketing, and campaign deployment.
• Proven experience in the development of integrated marketing and communications campaigns for clients.
• Strong portfolio of published art led creative work.
• Proficiency in Graphic design and illustration software like Adobe illustrator, photoshop, Adobe Creative Suit etc and Video editing and motion graphics tools.
• Knowledge of using AI and GenAI tools.
• Experience in working with middle to senior management levels within existing organization / client organizations.
• Good research, organizational, and time-management skills.
• Creative, collaborative spirit.
• Excellent written and verbal communication skills.
• Experience in working across multiple industries.
• Experience in setting up and growing teams to meet needs across skills, geographies and industries.
  
  
  

What’s in it for you?

• An opportunity to work on transformative projects with key G2000 clients
• Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.
• Ability to embed responsible business into everything—from how you service your clients to how you operate as a responsible professional.
• Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities
• Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.
  
  
  

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients’ future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network – a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.