Lead Analyst, Marketing Analytics

What you’ll do as a Lead Analyst, Marketing Analytics

• Collaborate with marketing stakeholders to optimize channel spend effectiveness, creative performance and spend flighting.

• Develop and maintain analytical frameworks to better understand our customers to inform cross channel marketing strategy decisions.

• Partner with marketing operators and stakeholders to define business problems and deliver analytically rigorous solutions that enhance payback.

• Present key findings up through senior leadership to inform business decisions.

• Collaborate cross-functionally with teams focused on customer LTV, lottery product and integrated marketing strategy.

• Use strong Tableau skills to create and maintain tracking of key operational metrics and provide actionable insights to stakeholders.

• Proactively generate new ideas, build business cases, and measure results to help DraftKings Marketing Analytics stay best-in-class.  

What you’ll bring

• Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Computer Science, Engineering, Business Analytics, or another relevant discipline.

• 5+ years of experience in business analytics or data science, with a proven track record in marketing analytics.

• Strong ability to distill complex problems into actionable frameworks and communicate results effectively to cross-functional stakeholders.

• Proficiency in SQL/Snowflake and Microsoft Excel, with experience managing large-scale data analysis projects.

• Extensive experience with A/B testing, experimental design, and other analytical testing methods.

• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.

• Solid foundation in statistics, hypothesis testing, and optimization techniques.

• Experience with R, Python, or statistical programming languages is a plus.

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