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Marketing Analyst

Marketing Analyst

1 Day ago • 3-5 Years • Data Analyst • Undisclosed

About the job

7 skills required for this role

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algorithms

python

sql

tableau

communication

forecasting-budgeting

alphabeta-testing

Job Description

The Marketing Analyst will collaborate with User Acquisition (UA) and creative teams to optimize advertising spending for the mobile game Hero Wars. Responsibilities include analyzing product features and their impact on marketing purchases, finding custom events to increase traffic, maintaining user LTV forecasting, and creating a backlog of ideas for future plans. The ideal candidate possesses a strong understanding of UA specifics, high autonomy, excellent communication skills, proficiency in Python and SQL (ClickHouse, Airflow), a proven track record of marketing analytics success, and A/B testing experience. Intermediate+ English is required.

Must have:

Understanding of User Acquisition
Proficiency in Python and SQL
Experience with A/B testing
Strong analytical skills
Excellent communication skills

Good to have:

Knowledge of ML and algorithms
Experience with Tableau and Airflow

Perks:

Healthcare
Paid vacation and sick leave
Relocation support
Language courses
Sports activities
Company events

About Nexters
Nexters is an international game development company that strives to introduce the joy of core gaming experiences to casual players. In 2021 we went public and listed on the NASDAQ (GDEV). Nexters is part of the GDEV holding, which includes not only Nexters, but also Cubic Games, Royal Ark, Game Gears, and RJ Games studios. Our people work worldwide from offices in Cyprus, Armenia, and Kazakhstan or remotely. We want brilliant professionals who love building great games in a team with one of the best cultures.
About your role
We are the Marketing team, and we are looking for a Marketing analyst who will help the User Acquisition team scale effective advertising spending.

What you’ll be doing
Collaborating closely with UA and creative teams from the analytics perspective to optimize the acquisition of a well-targeted audience for the mobile version of Hero Wars.
Assisting in the analysis of product features and their impact on marketing purchases
Finding custom events to increase the effectiveness/volume of traffic purchases
Maintaining the current system for forecasting user LTV by segments
Creating a backlog of ideas for future plans and implementing them regularly

We hope that you have
Understanding of the User Acquisition specifics (traffic structure, attribution, etc.)
High level of autonomy and strong soft skills for effective communication with stakeholders
Ability to work with data in Python (basic libraries) and SQL (ClickHouse, Airflow)
Cases in marketing analytics that have led to significant growth for UA
Ability to evaluate the financial results of project implementation
Experience with A/B testing
Intermediate + English language skills

Nice to have
General knowledge of ML, working with algorithms
Experience with Tableau and Airflow

What we offer
Healthcare
Medical care program (including dental service) or medical care compensation are available for you wherever you wish to work. The basic medical care program is also available for your family members if you choose to work from our official locations – Cyprus, Armenia, and Kazakhstan.
Work, life, and balance
We offer a fair amount of paid vacation days and sick leave. You can work at one of our comfortable offices in official locations or from home.
Sports
You can choose various sports activities like yoga, football, and volleyball in our official locations.
Relocation support
A relocation package is available for you if you decide to join us in one of our official locations.
Skills improvement
Let's learn languages: you can visit online English language courses. Greek and Armenian language lessons are available for everyone who works in Cyprus or Armenia. Our company encourages people of Nexters to take part in game jams, hackathons, and relevant conferences and meetups as expert speakers.
Events
Our events are legendary – ask anyone who already works at Nexters. There are strategic sessions, workshops, parties, contests, and other activities every year.
Community & ESG
We are proud of our local communities and support employees’ social initiatives. Dream big, act big: Nexters contribute to gaming’s positive impact on the world, hold a sustainability strategy, and take part in charity projects all over the world.
Work format
In one of the company's offices in Cyprus, Armenia and Kazakhstan or remotely.

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About The Company

Nexters

1 Active Job

Nexters is an international game development company which strives to introduce the joy of core gaming experiences to casual players on mobile and desktop.

Thanks to our hit games like Hero Wars, Island Questaway, Throne Rush, and others, we’ve reached over 200 million installs worldwide, built a team of 700+ inspired game developers, and become one of the top five independent mobile game companies in Europe.

We are publicly traded on NASDAQ under the ticker symbol GDEV and have tremendous plans for the future. We welcome new talent to join in our mutual growth and help establish us as the new leader in the industry.

In June 2023 Nexters evolves into gaming and entertainment holding company, GDEV Inc (which also included: Dragon Machines, Cubic Games, Royal Ark, Game Gears and RJ Games)