Marketing Associate - PR & Social Media

[ WHO WE ARE ]

Based out of South Korea, KRAFTON, Inc. is committed to discovering and globally publishing games that deliver a uniquely fun experience with global production studios known for distinctive creatives. Founded in 2007, KRAFTON consists of PUBG STUDIOS, Bluehole Studio, RisingWings, Striking Distance Studios, Dreamotion, Unknown Worlds, 5minlab, Neon Giant, KRAFTON Montréal Studio and ReLU Games, each trying to innovate the enjoyment of games through continuously embracing challenges and new technologies, expanding our platforms and services to win the hearts of more fans.

KRAFTON India has established itself as a trailblazer in the gaming industry, driven by its unwavering commitment to delivering distinctive and enjoyable gaming experiences. At the heart of KRAFTON India's success lies a deep understanding of the Indian gaming community.

The company takes immense pride in its premier entertainment properties that include highly popular titles like BATTLEGROUNDS MOBILE INDIA (BGMI), Road To Valor: Empires, Defense Derby, New State Mobile. These games have not only captured the hearts of Indian players but have also played a pivotal role in fostering a thriving e-sports ecosystem in the country.

 With a focus on India, KRAFTON is dedicated to nurturing the gaming and start-up ecosystem. In line with this commitment, KRAFTON initiated the KRAFTON India Gaming Incubator (KIGI) in October 2023. KIGI aims to support 6-10 teams annually with program durations ranging from six months to one year. Additionally, KRAFTON India has invested over $150 million in the Indian market in the past two years and has committed an additional $150 million to the Indian start-up ecosystem over the next three years.

[About the role]

Krafton India is stitching together a host of great game developer platform services into the country’s most connected gaming ecosystem. We’re looking for a Marketing Associate who will own our public voice—from press hits and creator collabs to Discord emojis and Insta Reels. You’ll craft stories that gamers, brands, and media want to share, while turning community insights into product-shaping feedback

[Responsibilities]

1. PR Leadership
   1. Build the annual communications plan covering launches, esports seasons, and corporate milestones.
   2. Draft press releases, op-eds, founder quotes; secure tier-1 coverage.
   3. Manage PR agency retainer (briefs, targets, reporting).
2. Social Media Strategy & Execution
   1. Own multi-channel content calendar (IG, X/Twitter, YouTube Shorts, Discord, LinkedIn).
   2. Develop thumb-stopping creative with in-house designers & external creators.
   3. aunch real-time tactics during tournaments, Koins drops, or policy news.
3. Community Engagement
   1. Oversee moderators and sentiment dashboards for Discord, Telegram, and app-store reviews.
   2. Detect hot issues early; partner with Live-Ops for rapid resolution
4. Offline & Creator Events
   1. Plan press junkets, influencer boot-camps, community LAN meet-ups
   2. Support BD & Product teams on brand-quest announcements.
5. Data & Reporting
   1. Track share-of-voice, engagement, reach, and conversion metrics in Looker
   2. Provide weekly insights to Product, BD, and Live-Ops squads.
6. Crisis Comms
   1. Maintain scenario playbooks; manage stakeholder messaging during outages or policy shifts.

[Requirements]

• 5+ years in PR, social, or community roles for gaming, tech, or youth brands.
• Proven media relationships and a track record of landing top-tier coverage.
• Tactical mastery of short-form video & meme culture—plus the analytics to prove what works.
• Confident writer and storyteller in English (Hindi or another Indian language a bonus).
• Comfortable with dashboards: Looker, Sprout, Meltwater, Discord insights, etc.
• Event-execution experience (press conferences, LAN parties, or creator summits).
• Crisis-comms muscle: you stay cool when servers go down at midnight.

[Preferred qualifications] 

• Experience with leading social media and PR campaigns for gaming or other entertainment media
• Familiarity with modern marketing tools and analytics platforms.
• Ability to manage multiple projects in a fast-paced environment.

Join us in driving the growth and success of our mobile games platform, creating impactful experiences for developers and players alike!