Marketing Copywriter

1 Month ago • 1 Years + • Marketing

Job Summary

Job Description

BetterMe is a health and wellness platform dedicated to making healthy lifestyles accessible for everyone. This role involves writing engaging, conversion-focused copy for paid ad creatives across various platforms like Meta, Google, and TikTok. The successful candidate will collaborate with marketers to develop high-performing ad assets, adapt messaging for different channels and campaign goals, and conduct research on target audiences and industry trends. Responsibilities include integrating insights into copy for maximum impact, matching tone and wording to specific audience segments, and quickly incorporating new trends into copy and ads. The company mission is to create happiness within by achieving harmony between mind and body, aiming to build the largest healthtech company globally. The role requires strong English reading and writing skills with grammatical accuracy, the ability to empathize with users, and comfort writing across multiple formats in a fast-paced environment.
Must have:
  • Write engaging, conversion-focused copy
  • Collaborate with marketers on ad assets
  • Adapt messaging for various formats/channels
  • Research target audiences and trends
  • Integrate insights into copy
  • Match language to audience segments
  • Track and weave in new trends
  • 1+ years of commercial experience
  • Upper-Intermediate English skills
  • Strong portfolio of copy samples
  • Empathize with users
  • Write across multiple formats
  • Organized and detail-oriented
  • Research-driven and quick learner
  • Create clear, persuasive copy
Good to have:
  • Experience in marketing copywriting
  • Understanding of marketing psychology
  • Skilled in writing for international audiences
  • Experience with tech product copywriting

Job Details

ABOUT US:

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

YOUR IMPACT

  • Write engaging, conversion-focused copy for paid ad creatives (Meta, Google, TikTok, etc.);
  • Collaborate with marketers to create high-performing ad assets;
  • Adapt messaging to suit various formats, channels, and campaign goals;
  • Conduct thorough research on target audiences, industry trends, and competitors;
  • Integrate insights into copy (ads, landing pages, etc.) to maximize impact;
  • Match the language of each audience segment—adapt tone and wording to fit;
  • Track new trends and weave them quickly into copy and ads.

ABOUT YOU

  • 1+ years of commercial experience in similar roles;
  • At least Upper-Intermediate English: strong reading and writing skills with grammatical accuracy;
  • Strong portfolio with high-quality copy samples;
  • Ability to empathize with users, understand their pain points and motivations;
  • Comfortable writing across multiple formats in a fast-moving environment;
  • Organized, detail-oriented, research-driven, and a quick learner;
  • Dedicated to copywriting and skilled at creating clear, persuasive copy that drives results.

WILL BE A PLUS

  • Experience in marketing or performance copywriting;
  • Understanding of marketing psychology and copywriting principles;
  • Skilled in writing copy for international audiences;
  • Experience in copywriting for tech products.

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest healthtech company in the world. 💪

The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.🚀

Find more about us on social media platforms: Instagram, LinkedIn.

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About The Company

Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make healthy lifestyle accessible to everyone so they can achieve long-term health benefits. Recognizing the lack of Diversity, Equity, and Inclusion in the market, we strive to eliminate barriers to well-being and self-esteem.

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