Performance Marketing Manager - Paid Social
Job Summary
Job Description
Sporty is seeking a highly driven Performance Marketing Manager to lead user acquisition efforts across paid social channels for web and app platforms. The role involves scaling digital marketing campaigns on platforms like Meta, TikTok, and X, designing data-driven UA strategies, optimizing performance funnels, and collaborating with creative, analytics, and product teams. Responsibilities include managing end-to-end campaign operations, testing creatives and messaging, analyzing performance using tools like AppsFlyer and Google Analytics, and staying updated on paid social trends. Fluency in English is required.
Must have:
- 3+ years in performance marketing/user acquisition
- Strong focus on paid social channels
- Manage campaigns across web and app
- Expertise in Meta Ads Manager, TikTok Ads
- Familiarity with AppsFlyer, Google Analytics
- Strong analytical mindset
- Understand digital marketing mix
- Comfortable in fast-paced, data-driven environment
- Fluency in English
Good to have:
- Additional languages are a plus
- Familiarity with marketing automation platforms
- Experience with Kwai platform
Perks:
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat
- Global, multicultural organization
- Payment via DEEL
- Impactful role in small teams
- Stability and security
4 skills required
Job Details
Performance Marketing Manager, Paid Social
Location: Global Remote
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate.
As we expand our performance marketing team, we are looking for a highly driven Performance Marketing Manager to lead our user acquisition efforts across paid social channels for both web and app platforms.
In this role, you will be responsible for scaling our digital marketing campaigns across channels, such as Meta, TikTok, X, Kwai and others. You will design and execute data-driven UA strategies, optimize performance funnels, and collaborate closely with creative, analytics, and product teams to deliver exceptional results in diverse international markets.
Responsibilities
- Lead and execute user acquisition campaigns across Meta, TikTok, X, and other paid social platforms for both web and app.
- Manage end-to-end campaign operations — from setup and budgeting to optimization — with a focus on hitting performance goals (CPA, ROAS, LTV).
- Continuously test and iterate on creatives, messaging, and audience strategies to maximize impact across social channels.
- Collaborate with creative, analytics, BI, and product teams to launch and scale high-performing campaigns across diverse markets.
- Monitor and analyse campaign performance using tools like AppsFlyer, Google Analytics, and internal dashboards, identifying actionable insights and growth opportunities.
- Run structured A/B tests to validate hypotheses and improve funnel conversion at every stage.
- Stay on top of paid social trends, platform updates, and emerging opportunities to ensure we remain ahead of the curve.
- Build and maintain strong working relationships with platform reps to gain access to betas, insights, and strategic support.
Qualifications
- 3+ years of experience in performance marketing or user acquisition, with a strong focus on paid social channels such as Meta, TikTok, and Twitter.
- -Proven ability to manage campaigns across both web and app, driving measurable impact on key metrics like CPA, ROAS, and LTV.
Fluency in English is required; additional languages are a plus.
- Deep expertise in Meta Ads Manager, TikTok Ads, and social performance tools; familiarity with AppsFlyer, Google Analytics, and marketing automation platforms.
- Strong analytical mindset with confidence in interpreting data, building experiments, and scaling what works.
- Solid understanding of the broader digital marketing mix, including creative strategy, funnel optimisation, and cross-channel collaboration.
- Comfortable working in a fast-paced, data-driven environment with close collaboration across creative, analytics, BI, and product teams.
Benefits
Quarterly bonuses
Flexible working hours
Top-of-the-line equipment
Referral bonuses
28 days paid annual leave
Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
Highly talented, dependable co-workers in a global, multicultural organisation
Payment via DEEL, a world class online wallet system
Our teams are small enough for you to be impactful
Our business is globally established and successful, offering stability and security to our Team Members
Why Sporty
Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone.
You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.
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