Product Marketing Manager
Job Summary
Job Description
Barracuda Networks seeks a Product Marketing Manager to lead the go-to-market (GTM) strategy for its XDR product line. Responsibilities include developing the GTM roadmap, value proposition, and messaging; collaborating with product and sales teams to create compelling sales plays and marketing collateral; building training materials and conducting sales enablement; and working with marketing to produce data-driven content. The ideal candidate will have 3-5 years of experience in product marketing within cybersecurity or MSP products, a proven track record of successful product launches, exceptional communication skills, and a data-driven approach. The role involves close collaboration with cross-functional teams.
Must have:
- 3-5 years experience in product marketing (cybersecurity or MSP focus)
- Proven track record of successful product launches
- Exceptional communication and collaboration skills
- Data-driven decision making
- GTM strategy development and execution
- Value proposition and messaging framework creation
Perks:
- Equity (non-qualifying options)
- High-quality health benefits
- Retirement plan with employer match
- Career growth opportunities
- Flexible Time Off
- Paid Time Off
- Volunteer opportunities
3 skills required
Job Details
Req ID: 25-455
Come join our passionate team! Barracuda is a leading cybersecurity company providing complete protection against complex threats. Our platform protects email, data, applications, and networks with innovative solutions, and a managed XDR service, to strengthen cyber resilience. Hundreds of thousands of IT professionals and managed service providers worldwide trust us to protect and support them with solutions that are easy to buy, deploy, and use.
We know a diverse workforce adds to our collective value and strength as an organization. Barracuda Networks is proud to be an Equal Opportunity Employer, committed to equal employment opportunity and equitable compensation regardless of race, gender, religion, sex, sexual orientation, national origin, or disability.
Envision yourself at Barracuda
We are seeking a motivated Product Marketing Manager to join our dynamic team and lead the GTM strategy for our fast growing & cutting-edge XDR product line. The ideal candidate will have a strong understanding of product marketing, strong technical acumen, and a proven track record of successfully bringing products to the cybersecurity of MSP market. As the Product Marketing Manager for XDR, you will be responsible for defining the GTM strategy for the product line, as well as collaborating with cross-functional teams to ensure commercial success.
We are seeking a motivated Product Marketing Manager to join our dynamic team and lead the GTM strategy for our fast growing & cutting-edge XDR product line. The ideal candidate will have a strong understanding of product marketing, strong technical acumen, and a proven track record of successfully bringing products to the cybersecurity of MSP market. As the Product Marketing Manager for XDR, you will be responsible for defining the GTM strategy for the product line, as well as collaborating with cross-functional teams to ensure commercial success.
Responsibilities:
- Own the go-to-market product roadmap, strategy, and execution of product launches
- Develop value proposition and messaging frameworks, and drive articulation of the XDR story into our target markets
- Work closely with Product Managers to identify needs and sharpen product offerings based on competitive landscape and feedback from customers
- Collaborate with teams to create compelling sales plays and marketing collateral as well as messaging and internal/external communications to drive adoption and conversion
- Build training materials and conduct sales enablement training for key product launches
- Collaborate with Marketing to produce data-driven market stories, case studies, product guides and execute/participate in webinars that support the business objectives
What You Bring to The Role:
- 3-5 years of experience in product marketing, with a focus on cyber security or MSP products.
- Proven track record of successfully bringing software products to market with strong experience building and executing on GTM plans
- Exceptional communication and interpersonal skills, with the ability to collaborate effectively across diverse teams.
- Analytical mindset with the ability to make data-driven decisions.
- Ability to influence and motivate colleagues across cross-functional teams and in a highly matrixed environment
- Team player, contributor, and cheerleader
What You’ll Get from Us:
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
A team where you can voice your opinion, make an impact, and where you and your experience are valued. Internal mobility – there are opportunities for cross training and the ability to attain your next career step within Barracuda.
- Equity, in the form of non-qualifying options
- High-quality health benefits
- Retirement Plan with employer match
- Career-growth opportunities
- Flexible Time Off and Paid Time Off benefits
- Volunteer opportunities
#LI-hybrid
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