Senior Associate/Assistant Manager, Marketing
Job Summary
Job Description
- Develop and execute 360 marketing plans
- Plan & execute online marketing campaigns
- Establish and track KPIs
- Collaborate with cross-functional teams
- Produce insightful reports
- Bachelor's degree
- Proven marketing experience
- Passion for gaming
- Knowledge of game genres
2 skills required
Job Details
- Develop and execute 360 marketing plans for events such as new game launches, game updates and other local festivals.
- Plan and execute online marketing and advertising campaigns to drive player acquisition and retention
- Establish and track KPIs to ensure consistent measurement in order to improve marketing performance
- Collaborate with cross-functional teams to facilitate creative development, content support, and analytics
- Develop and maintain the core brand of our games through brand-building campaigns and projects
- Produce insightful weekly and post-campaign reports to measure key performance indicators and identify areas for improvement.
- Bachelor's degree from a reputable university
- Proven track record in marketing with experience in planning and executing marketing campaigns
- Highly creative with the ability to see the big picture and level up the team's creative ideas
- Analytical and detail-oriented with a strong focus on tracking and measuring metrics
- A strong passion for gaming or knowledge of various game genres is a big plus
- Strong analytical and problem-solving skills, and the ability to communicate clearly and effectively
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About The Company
Garena is a leading global online games developer and publisher. Free Fire, its self-developed mobile battle royale title, was the most downloaded mobile game in the world in 2019, 2020, and 2021, according to data.ai, previously known as App Annie.
Garena is run by passionate gamers and has a unique understanding of what gamers want. It exclusively licenses and publishes hit titles from global partners – such as Arena of Valor and Call of Duty: Mobile – in selected markets globally. Garena champions social and entertainment experiences through games, enabling its communities to engage and interact. Garena is also a leading esports organiser and hosts some of the world’s biggest esports events.
Garena is a part of Sea Limited (NYSE:SE), a leading global consumer internet company. In addition to Garena, Sea’s other core businesses include its e-commerce arm, Shopee, and digital financial services arm, SeaMoney. Sea’s mission is to better the lives of consumers and small businesses with technology
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