Web3 Head of Marketing and Communications
Job Summary
Job Description
Token Metrics is seeking a passionate Web3 Head of Marketing and Communications to join their executive team and report directly to the CEO. The role involves leading the in-house marketing team, managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue. Key responsibilities include crafting and implementing dynamic marketing strategies to boost brand awareness and user growth in the crypto analytics industry, leading product marketing for new launches using growth hacking tactics, directing public relations and corporate communications to position Token Metrics as a thought leader, developing a distinctive brand identity, fostering an engaged online community, overseeing content strategy particularly on YouTube and Twitter/X, and collaborating with product, engineering, and sales teams. The candidate will also build and mentor a world-class marketing team, fostering innovation and data-driven decision-making.
Must have:
- Deep understanding and experience in crypto/blockchain sector.
- 7+ years of marketing experience, with 4+ years in leadership.
- Crypto/SaaS product launch success and growth strategies.
- Strong corporate communications and PR skills.
- Exceptional ability in cultivating and engaging online communities.
- Expertise in content strategy and creation, particularly video/social media.
- Bachelor's degree in Marketing, Business, or Communications.
Good to have:
- Master's degree or professional marketing/blockchain certifications.
6 skills required
Job Details
Token Metrics seeks a passionate Web3 Head of Marketing and Communications to join our executive team. You will report directly to the CEO and lead our in-house marketing team. Your duties will include managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.
Responsibilities:
- Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.
- Product Marketing Innovation: Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.
- Corporate Communications Excellence: Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements.
- Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
- Community Engagement and Growth: Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
- Content Strategy Leadership: Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.
- Cross-Functional Collaboration: Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.
- Team Development: Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.
Requirements:
- Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
- Proven Marketing Leadership: 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies.
- Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics.
- Corporate Communication and PR Skills: Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story.
- Community Building Skills: Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector.
- Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience.
- Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications preferred.
About Token Metrics
Token Metrics helps crypto investors build profitable portfolios using artificial intelligence based crypto indices, rankings, and price predictions.
Token Metrics has a diverse set of customers, from retail investors and traders to crypto fund managers, in more than 50 countries.
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