Web3 Head of Marketing and Communications

undefined ago • 7 Years + • Marketing

Job Summary

Job Description

Token Metrics seeks a passionate Web3 Head of Marketing and Communications to join our executive team. You will report directly to the CEO and lead our in-house marketing team. Your duties will include managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.
Must have:
  • Craft and implement a dynamic marketing strategy
  • Lead cutting-edge marketing campaigns for new product launches
  • Direct all aspects of public relations and corporate communications
  • Elevate the Token Metrics brand by developing a distinctive brand identity and narrative
  • Foster a vibrant and engaged online community
  • Oversee the creation and distribution of compelling content
  • Act as a strategic partner to product, engineering, and sales teams
  • Build and mentor a world-class marketing team
Good to have:
  • Master's degree
  • Professional marketing certifications
  • Blockchain certifications

Job Details

Token Metrics seeks a passionate Web3 Head of Marketing and Communications to join our executive team. You will report directly to the CEO and lead our in-house marketing team. Your duties will include managing all marketing operations, assessing and improving existing initiatives, and devising new strategies to increase revenue.

Responsibilities:

  • Strategic Marketing Leadership: Craft and implement a dynamic marketing strategy that propels Token Metrics to the forefront of the crypto analytics industry, driving brand awareness and user growth.
  • Product Marketing Innovation: Lead cutting-edge marketing campaigns for new product launches, utilizing data-driven growth hacking tactics to ensure rapid market penetration and sustained engagement.
  • Corporate Communications Excellence: Direct all aspects of public relations and corporate communications, positioning Token Metrics as a thought leader in the space. This includes managing media relations, crafting compelling press releases, and articulating the company's mission and achievements.
  • Brand Development and Positioning: Elevate the Token Metrics brand by developing a distinctive brand identity and narrative that resonates deeply within the crypto community. Ensure consistency across all communication channels.
  • Community Engagement and Growth: Foster a vibrant and engaged online community, leveraging platforms central to the crypto ecosystem. Initiate and drive engagement strategies that build brand loyalty and advocacy.
  • Content Strategy Leadership: Oversee the creation and distribution of compelling, informative, and engaging content across platforms, particularly YouTube and Twitter/X, aligning with strategic marketing objectives. Prioritize content that educates, engages, and elevates the Token Metrics brand.
  • Cross-Functional Collaboration: Act as a strategic partner to product, engineering, and sales teams, ensuring marketing strategies effectively support product development and sales initiatives.
  • Team Development: Build and mentor a world-class marketing team. Inspire creativity and foster a culture of innovation, data-driven decision-making, and accountability within the team.

Requirements:

  • Crypto Market Mastery: Demonstrated deep understanding and experience in the crypto or blockchain sector, with a proven track record of innovative marketing strategies that have significantly impacted brand visibility and user acquisition.
  • Proven Marketing Leadership: 7+ years of experience in marketing, with at least 4 years in leadership roles within the crypto, fintech, or a related technology field, showcasing the ability to inspire teams and execute visionary marketing strategies.
  • Growth Hacking and Product Marketing Expertise: A history of successful crypto/SaaS product launches, displaying an aptitude for employing creative growth strategies and tactics.
  • Corporate Communication and PR Skills: Strong experience in managing corporate communications, with the ability to navigate media relations and articulate a compelling brand story.
  • Community Building Skills: Exceptional ability in cultivating and engaging online communities, with specific success within the crypto sector.
  • Content Strategy and Development Savvy: Expertise in overseeing content creation and strategy, particularly in video and social media, with a focus on narratives that engage the crypto audience.
  • Educational Background: Bachelor's degree in Marketing, Business, Communications, or related fields. Master's degree or professional marketing or blockchain certifications preferred.

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