Senior Brand & Packaging Designer

Brand Development and Strategy

• Lead the creation and evolution of brand identities, ensuring alignment with the company’s vision and target audience.
• Collaborate with marketing, product development, and leadership teams to define brand guidelines, tone of voice, and visual language.
• Translate brand strategies into compelling designs across multiple touchpoints (packaging, digital, print, and retail).
• Ensure consistent and cohesive branding across all products and platforms.

Packaging Design

• Develop and execute innovative packaging concepts for new and existing products.
• Research trends in materials, packaging solutions, and consumer behavior to inform design solutions.
• Create mockups and prototypes to visualize packaging concepts for stakeholder presentations and approvals.
• Ensure packaging designs are practical, functional, and aligned with industry regulations (e.g., safety, environmental standards).

Creative Leadership

• Mentor and provide feedback to junior designers and freelancers to foster creative growth within the team.
• Manage multiple projects simultaneously, ensuring deadlines and project goals are met.
• Participate in brainstorming sessions to generate innovative ideas.
• Collaborate with marketing, R&D, and production teams to ensure brand consistency and product feasibility.

Project and Process Management

• Oversee the design lifecycle, from concept to execution, ensuring quality standards are met.
• Manage timelines, external vendors or agencies, ensuring projects stay on track.
• Present design concepts and strategies to internal stakeholders.
• Coordinate with production teams to ensure smooth transitions from design to manufacturing.

Market Research and Trend Analysis

• Stay up to date with industry trends, design innovations, and consumer insights.
• Conduct competitive analysis and incorporate market research into design strategies.
• Identify new opportunities to elevate brand experiences through packaging and design innovation.

Skills & Experience

• 8+ years of experience in brand identity and packaging design, preferably in consumer goods or retail sectors.
• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and Figma.
• Proven creative flair and ability to execute to a world-class standard.
• Strong understanding of 
print production, packaging materials, and design-to-production workflows.
• Demonstrated ability to think strategically and execute tactically.
• Good presentation and communication skills.
• A keen eye for detail, aesthetics, and market relevance.
• Ability to thrive in a fast-paced environment and manage multiple projects effectively.