Senior Licensing Manager, Consumer Product & Experience, Asia

About Moonbug Entertainment

Thank you for considering the Senior Licensing Manager, Consumer Product & Experience role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow.  The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.  

Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond. 

Role Summary

This role will support the CPE team in development of Moonbug CPE business and help achieve/exceed CPE revenue targets within the Asia region.

Responsibilities

Plan, develop and deliver the Asia Consumer Products Strategy

• Support the local Consumer Product Team so that they achieve, and exceed, licensing revenue generation for Asia region, as well collaborating with the wider global Consumer Product Team.
• Track and stay up to date on competitive landscape, macro-industry and licensing-specific trends to identify gaps in category/licensee portfolios and target new partners to fill these.
• Prioritise on supporting the consumer product strategy in growth areas across North Asia, with a particular focus on Greater China and Japan.

Account Support

• Support the Agent and Licensee relationships ensuring engagement and alignment through joint business planning.
• Provide regular updates to the line manager, and wider Consumer Products Team (where applicable), on the status of business deals and potential business pipelines.
• Identify potential new Licensees to enhance category growth and to maximise white space opportunities.
• Provide support, information and relevant materials to Licensees including property overview presentations, category success stories, ratings, press stories in order to keep Moonbug properties front of mind with licensees to drive success at retail.

Retail

• Support CPE Team to maximize Direct To Retail business with Key Partners
• Partner closely with Agents and Licensees to deliver cross-category retail activations
• Support the growth of our e-commerce business, as well as analysing performance with partnerships and making recommendations to whether to exit low performing partnerships or provide further support to improve and build on their performances.

Finance

• Support CPE Team to manage Agents on quarterly forecasts and royalty report submissions.
• Liaise with the credit teams to retrieve cash due, overdue royalties and missing report statements.

Legal & Contract Management

• Support the team in the deal memo process, including credit, legal, commercial and brand approvals, through to deal completion
• Ensure all rights are cleared in the early stages of deal negotiations
• Track and plan contract end dates to ensure timely execution and negotiation of all new contracts, ensuring deals are closed and fully executed ahead of contract start date
• Process deals through the appropriate systems, whilst ensuring appropriate Legal approvals
• Track, file and manage all sub-licensee contracts from Agents if needed

Team & Culture

• Demonstrate an inclusive and collaborative mind-set when working with all stakeholders (local and global teams)
• Champion and promote the needs of licensees within broader moonbug organization
• Work closely with the following departments: LOBs in local markets, Ad Sales, Marketing, Creative, , Production, LBE, Legal, Retail etc. to ensure maximum franchise support and that all licensees make best efforts to tie into any tent pole themes/promotional events when applicable
• Successfully navigate internal structures to ensure optimum speed to market develop tools to keep stakeholders informed (product catalogues, licensee events, newsletters, web environment, etc.)