Senior Online Marketing Manager

Scientific Games:

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

Position Summary

The Senior Manager, Digital Marketing – iLottery & Loyalty will provide strategic leadership and oversight for digital marketing and CRM initiatives across all jurisdictions. This role will guide and empower a team of marketing, CRM managers and analysts to drive player engagement, and retention, and development while ensuring alignment with business objectives. The Senior Online Marketing Manager will focus on fostering innovation, optimizing performance through data-driven decision-making, and ensuring seamless collaboration across teams and external partners. Positioning the Scientific Games brand as a leader in the competitive gaming market.

• Define and oversee the execution of a comprehensive digital marketing and CRM strategy for Loyalty and iLottery programs, ensuring alignment with organizational goals and jurisdictional requirements driving sales and retention of players within our loyalty programs.
• Lead, mentor, and develop a high-performing team of marketing professionals, providing strategic direction, professional growth opportunities, and support in achieving key objectives.
• Facilitate and ensure seamless implementation and onboarding of all new lottery clients on to the CRM platform
• Guide the team in planning, executing, and optimizing multi-channel marketing campaigns and bonusing strategy ensuring maximum efficiency and impact.
• Direct the analysis of key performance indicators (KPIs) and player behavior trends, ensuring the leveraging of data to refine strategies, enhance segmentation, and improve customer engagement.
• Ensure seamless coordination between marketing, CRM, product, creative, and external vendor teams to align initiatives with business priorities and player experience goals.
• Collaborate with the product team in data mapping and segmentation attribute calculations to enhance customer targeting and personalization across jurisdictions.
• Conduct market research and stay updated on the latest industry trends, competitor activities, and consumer behavior to identify new opportunities and adjust marketing strategies accordingly.

• Lead strategic sales efforts to drive adoption of our product among lottery customers, leveraging industry expertise to identify opportunities, build strong relationships, and deliver tailored solutions that align with their business objectives.

• Maintain strategic relationships with external agencies, technology partners, and service providers, ensuring the team effectively manages partnerships to enhance marketing and CRM effectiveness.
• Ensure all marketing and CRM activities adhere to industry regulations, legal requirements, and responsible gaming best practices across jurisdictions.
• Oversee the development of reports and strategic insights for senior leadership, ensuring the team provides actionable recommendations based on performance trends and market analysis.
• Oversee the CRM budget, ensuring efficient allocation of resources to maximize return on investment.
• Facilitate the hiring, training, and ongoing development of the CRM team.

Qualifications

Education

Bachelors degree in related field.

Years of Related Experience

Years of experience 5 to 8 years

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses.   As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts.   In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles.  As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. 
 

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.