Senior Product Manager II, Ads Data

Disney Entertainment & ESPN Technology

As a Senior Product Manager II on the Ad Platform Data team at Disney, you will play a key role in shaping the future of digital advertising through data. You will drive the strategy and execution for Ads Data products, ensuring that advertising event data, metadata, and analytics capabilities power reporting, billing, measurement, and optimization across The Walt Disney Company. Your work will be instrumental in enabling real-time insights, accurate revenue reporting, and advanced ad performance analytics that support both internal teams and external advertisers.

The ideal candidate has deep experience in advertising data platforms, understands the complexities of ad event pipelines, measurement, and data infrastructure, and thrives in a fast-moving environment where data quality and precision drive business decisions. If you are passionate about building the next generation of advertising technology, this role is for you.

Key Responsibilities

• Lead and execute the strategy for Ads Data products, which include including event data pipelines, metadata schemas, operational data stores, and reporting APIs that power advertising and business intelligence needs.
• Own the domain model for ads Event and Metadata data, ensuring that advertising log-level data, impression tracking, and campaign performance metrics are well-structured, documented, and consumable by data teams.
• Define and execute the roadmap for key advertising data initiatives, balancing data ingestion, ETL optimization, query performance, and data governance to support both real-time and batch reporting.
• Collaborate with Ad Measurement, Research, and Data Science teams to ensure advertising data is accurately modeled and feeds critical use cases such as attribution, audience insights, forecasting, and ML-based optimization.
• Work with upstream teams to capture and standardize ad event data from DSPs, ad servers, and other inventory sources, ensuring consistency across platforms.
• Partner with Ad Sales, Business Intelligence, and Finance to align on revenue reporting, campaign tracking, and forecasting accuracy.
• Ensure compliance with Data Privacy, Governance, and Security teams, ensuring that advertiser data is managed in accordance with regulations and company policies.
• Drive product execution by prioritizing backlog items that improve data pipelines, reduce latency, enhance ad performance insights, and optimize costs.
• Champion a data-driven culture within the Ad Platform team, leveraging analytics to measure product success and guide future investment.

What You Bring

• 7+ years of Product Management experience, preferably in AdTech, MarTech, or digital advertising platforms.
• Bachelor's degree in [preferred field], or relevant years of experience. 
• Deep understanding of advertising data infrastructure, including event processing, real-time data pipelines, ETL/ELT workflows, and cloud-based data lakes/warehouses.
• Strong knowledge of ad event tracking, log-level data processing, and reporting for ad campaign performance, revenue analytics, and attribution models.
• Proficiency in SQL and data query optimization, with experience working with Snowflake, Presto, BigQuery, or similar.
• Strong technical documentation and diagramming skills to define data schemas, API structures, and ETL workflows.
• Experience working across Ad Server data, DSPs, SSPs, and Ad Measurement systems.
• Ability to communicate effectively across Engineering, Business, Data Science, and Executive stakeholders to translate complex ad data challenges into business impact.
• Passion for Ads Data, Measurement, and Analytics—with an ability to drive innovative solutions in a rapidly evolving digital advertising landscape.