Senior Program Marketing Manager

• 5+ years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing,  
• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail 
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery 
• Exceptional organizational, project management, and relationship-building skills 
• Advanced MS Excel skills and analytics skills  
• Meticulous, proactive, solution-oriented, accountable, and result-driven 
• Knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Ability to work independently in a fast-paced environment while adapting to the needs of the business 
• Pharmaceutical marketing experience a plus
• Role and Responsibilities:
• Team Lead: 

• Oversee a team to ensure all marketing goals are met 
• Monitor team performance, identify gaps, and develop action plans for improvement  
• Translate priorities, initiatives, and expectations clearly across the team 
• Onboard and train new members 
• Serves as the primary point of escalation for program delivery issues 
• Approve and manage time-off requests, ensuring appropriate coverage during absences. 
• Coordinate team schedules and coverage plans to maintain service levels and continuity. 
• Conduct regular 1:1 check-ins, mid-year, and annual performance reviews.
• Program Marketing: 

• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs 
• Review and approve all marketing materials, including copy and creative, in development 
• Ensure best practices are followed 
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables 
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units 
• Interface directly with sales and internal teams on specific program performance 
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns 

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