Senior Program Marketing Manager

Description

Position at WebMD

About Company:

Headquartered in El Segundo, Calif., Internet Brands® is a fully integrated online media and software services organization focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's award- winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. Internet Brands' powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Temasek.

WebMD Health Corp., an Internet Brands Company, is the leading provider of health information services, serving patients, physicians, health care professionals, employers, and health plans through our public and private online portals, mobile platforms, and health-focused publications. The WebMD Health Network includes WebMD Health, Medscape, Jobson Healthcare Information, prIME Oncology, MediQuality, Frontline, QxMD, Vitals Consumer Services, MedicineNet, eMedicineHealth, RxList, OnHealth, Medscape Education, and other owned WebMD sites. WebMD®, Medscape®, CME Circle®, Medpulse®, eMedicine®, MedicineNet®, theheart.org®, and RxList® are among the trademarks of WebMD Health Corp. or its subsidiaries.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

For Company details, visit our website: www.webmd.com / www.internetbrands.com

Education: Any Graduate

Experience: 5+ years

Work Timings: 4PM to 1AM IST

Qualifications:

• 5+ years of combined experience in any of the following: digital marketing-related field, i.e. digital agency, digital analytics, experience in digital marketing,
• Excellent verbal and written communication skills, fundamental presentation skills, and strong attention to detail
• Strong analytical skills with the ability to complete complex calculations and forecast program delivery
• Exceptional organizational, project management, and relationship-building skills
• Advanced MS Excel skills and analytics skills
• Meticulous, proactive, solution-oriented, accountable, and result-driven
• Knowledge of Google Analytics/Adobe Analytics (Omniture), Salesforce, Workfront, Sharepoint, Microsoft Suite, particularly MS Excel, Tableau
• Ability to work independently in a fast-paced environment while adapting to the needs of the business
• Pharmaceutical marketing experience a plus

Role and Responsibilities:

• Team Lead:
• Oversee a team to ensure all marketing goals are met
• Monitor team performance, identify gaps, and develop action plans for improvement
• Translate priorities, initiatives, and expectations clearly across the team
• Onboard and train new members
• Serves as the primary point of escalation for program delivery issues
• Approve and manage time-off requests, ensuring appropriate coverage during absences.
• Coordinate team schedules and coverage plans to maintain service levels and continuity.
• Conduct regular 1:1 check-ins, mid-year, and annual performance reviews.

• Program Marketing:
• Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs
• Review and approve all marketing materials, including copy and creative, in development
• Ensure best practices are followed
• Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables
• Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
• Interface directly with sales and internal teams on specific program performance
• Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaigns