Analytical Lead, Retail Marketplaces, Large Customer Sales
Job Summary
Job Description
This Analytical Lead role within Google's Large Customer Sales focuses on leveraging data to drive growth for retail clients. Responsibilities include analyzing large datasets to create actionable insights, defining cross-media measurement standards, collaborating with sales teams to identify business opportunities, building client relationships, and leveraging measurement methods to showcase media value. The role requires expertise in marketing measurement, attribution techniques, Google advertising products, and statistical analysis. The successful candidate will present findings compellingly, test through experimentation, and share best practices across teams.
Must have:
- 8+ years experience in analytics, advertising sales, or related fields
- Expertise in marketing measurement and attribution
- Proficiency in Google Ads, Analytics, and Marketing Platform
- Strong analytical skills and data visualization abilities
- Excellent communication and client-facing skills
Good to have:
- Experience with Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA)
- Experience performing marketing experiments and ROI modeling
- Experience working with large datasets and conducting statistical analyses
Perks:
- Bonus
- Equity
- Benefits
5 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
Preferred qualifications:
- 5 years of experience with marketing measurement and attribution techniques (e.g., Offline Measurement, Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), Attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc).
- 5 years of experience in a client-facing role influencing across levels.
- Experience working closely with clients, advising on marketing/business performance, and influencing decisions together with insights and measurement.
- Experience performing marketing experiments, return on investment/financial modeling, and statistical analyses.
- Ability to analyze datasets, identify actionable insights, and communicate findings via presentations or dashboards.
About the job
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.The Data, Measurement, and Analytics team accelerates growth through data, technical and measurement - driving customer value, influencing product direction, and redefining industry standards. We are seeking a passionate and driven individual to join us on our mission to revolutionize how retailers leverage data. We partner with our retail clients to demonstrate the tangible value of Google media, using data and insights to fuel their profitable growth. Our work empowers retailers to engage their highest-value customers, optimize their marketing strategies, and ultimately strengthen their retail store presence.Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
The US base salary range for this full-time position is $118,000-$174,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.
- Define a cross-media measurement standard that supports an accurate and fair measurement of performance for a customer's business.
- Collaborate with Sales teams to drive business growth with clients/partners, conduct in-depth analysis and identify business opportunities, and support the development of go-to-market business pitch and marketing collateral.
- Build and manage relationships with client/partner stakeholders across functions and levels, and own the relationship with the data/investigative stakeholders on the client’s/partner’s side.
- Leverage measurement methods and analysis to produce business-focused insights and help customers understand the value of media. Test via experimentation and learning agendas, share learnings across sectors, and implement best practices with cross-functional partners.
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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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