Assistant Manager, Game Producer
Job Summary
Job Description
The Assistant Manager, Game Producer at Garena is responsible for planning and executing localized marketing campaigns to boost user engagement and satisfaction. This role requires producing high-quality marketing content, managing local partnerships, optimizing esports strategies, and assisting with producer-level tasks like budgeting and reporting. The position demands strong analytical skills to improve game performance, conduct market research, and collaborate with development teams in China to optimize game design for local preferences. The ideal candidate will have at least four years of experience in game operations or production, a proven track record of successful marketing campaigns, and excellent communication and project management skills. A passion for gaming and a deep understanding of the gaming industry are essential.
Must have:
- Plan & execute marketing campaigns
- Produce engaging marketing content
- Manage local partnerships & collaborations
- Optimize esports strategy
- Strong analytical & problem-solving skills
- Excellent communication & project management
6 skills required
Job Details
Job Description
- Plan and execute localized marketing campaigns to increase user engagement, enhance satisfaction, and drive active participation
- Produce creative and good quality marketing content that effectively engages player base, achieves top viewership, and improves community sentiment and user satisfaction
- Source and execute local partnerships and collaborations
- Optimize esports strategy, including planning and execution of events and initiatives.
- Assist with producer-level work such as forecasting, budgeting and performance reporting
- Provide high-quality analytical insights to improve game performance and support decision making
- Conduct in-depth market research, both quantitative and qualitative, to understand local trends and drive growth in the game
- Work with the game development teams in China to optimize game performance and customize the game design for local preferences
Job Requirements
- Bachelor’s or higher degree from a reputable university
- Minimum 4 years of relevant full-time working experience in game operations or producer role in the gaming industry
- Proven track record in planning and executing successful marketing campaigns for games
- Possess strong logical, analytical, and critical thinking abilities in identifying problems and coming up with effective solutions
- Possess strong communication and project management skills to coordinate with cross-functional teams
- Passionate about games with a deep understanding of the gaming landscape and current industry trends
- Prior experience working with Chinese stakeholders due to close collaboration with game development teams in China
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