Branded Content Writer
Job Summary
Job Description
The Branded Content Writer will join the SKM Lab team and work closely with Brand Strategy and Account Management teams to develop concepts for pitches and with the Client Services team to execute campaigns across various platforms. Responsibilities include crafting copy for different media, iterating based on feedback, and collaborating with internal teams to create effective content based on client KPIs and maintain theSkimm's brand standards. The role also involves staying updated on industry trends and contributing to creative brainstorms. This position supports the sales team in creating custom branded content and reports to the Senior Manager, Branded Content.
Must have:
- 3-5 years of experience in digital media or marketing.
- Experience writing articles of varying length and creating content for social media.
- Excellent copywriting skills.
- Ability to blend a brand's messaging with our editorial voice.
- A strong pulse on web, social, video, and audio trends.
- Knowledge of theSkimm and appreciation of its mission.
- A self-starter and a team player.
- Attention to detail.
8 skills required
Job Details
Branded Content Writer
at theSkimm
theSkimm’
We’re hiring a full-time Branded Content Writer to join the SKM Lab team (theSkimm’s Creative Studio).
About our team and what we’ll build together
The SKM Lab team is home to writers, editors, and producers who communicate our partners’ messaging through theSkimm’s ecosystem as well as on their owned and operated channels. Our partners are upstarts, Fortune 500 companies, and anything in between.
We’re looking for an enthusiastic, creative writer who’s ready to jump right in, think outside the box, and produce un-ignorable work for our partners. They’ll work closely with our Brand Strategy and Account Management teams to develop concepts for pitches and with our Client Services team to execute best-in-class campaigns across a variety of platforms — including newsletter, social, web, audio, text messaging, and events.
This writer position will support the broader sales team to create custom branded content. This role will report to the Senior Manager, Branded Content on the SKM Lab team.
This writer position will support the broader sales team to create custom branded content. This role will report to the Senior Manager, Branded Content on the SKM Lab team.
How you’ll contribute to our mission
- Leverage assets from theSkimm’s brand partners to craft copy for newsletter, web, audio, social, video, SMS, and experiential events that our target audience will look forward to consuming.
- Iterate thoughtfully based on feedback from internal stakeholders and clients.
- Partner with the Client Services, Account Management, Brand Strategy, Sales, and cross-functional teams to pitch and create effective content based on client KPIs and expectations — while maintaining theSkimm's brand and editorial standards.
- Stay at the forefront of industry trends and innovations, platform best practices, and what theSkimm’s competitors (and other cool brands!) are making.
- Prepare for and bring fresh ideas to creative brainstorms.
You’re ready for this! Here’s a bit more about what we’re looking for
- 3–5 years of experience working in digital media, marketing, or advertising
- Experience writing articles of varying length and creating content for social media
- Excellent copywriting skills
- Ability to blend a brand’s messaging with our editorial voice.
- A strong pulse on web, social, video, and audio trends
- Knowledge of theSkimm and appreciation of its mission
- A self-starter and a team player
- Attention to detail
Why we love working here
We are mission driven and values driven:
We are collectively building an impactful brand to empower generations of informed, confident women. Our vision is for every woman to have the info they need to navigate a complex world and the decisions in it. Every role has a purpose and allows us to provide useful information succinctly and contextualized. We tee her up to take action - whichever action is right for her, wherever she is.
We are values driven at every point - how we work, the way we work and our culture come straight from our core values. Each of us supports this incredible brand and takes part in its continued growth, fulfilling the needs of our audience each and every day.
This is a full-time role based in New York, NY with flexibility for some remote work. We have a hybrid environment that allows for us to gather in-person as a team as needed (for example: video shoots, brainstorms, client meetings, etc.).
Our story, Skimm’d
We are a digital media company, dedicated to succinctly giving women the information they need to make confident decisions. We make it easier to live smarter.
At our core, we are writers, editors, producers, designers, marketers, engineers, analysts, sellers, creatives, and strategists all working together to achieve this goal.
Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.
Our organization is a part of Everyday Health Group and Ziff Davis.
About Everyday Health Group
Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
Note: The salary compensation for this role is $70,000 to $85,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.
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