CRM Engagement Lead

ABOUT TIDE

At Tide, we are building a business management  platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.

Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.

Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.

ABOUT THE TEAM

Member Engagement’s role within Tide is help our members discover the right products to ensure they save time & money. We do this by telling the right story, to the right member, at the right time, in the right place.
We move fast, with a depth of personalisation and automation, utilising brilliant, engaging, and relevant content displayed to our members across an ever-increasing media estate, triggered in a timely manner through best practice campaign structure, utilising live data flows and increasingly, AI decision models, with the end result of driving increased, and fully measurable, impact for revenue, engagement and product usage from our members across UK, Germany and France.

ABOUT THE ROLE 

Some of the things you’ll be doing: 

• Enabling your team by setting clear direction and clearing any roadblocks that may occur.
• Providing coaching and direction, and taking pride in supporting your team in their development.
• Setting the campaign strategy across multiple Tide products.
• Monitoring, reporting and presenting on Tide Core KPIs and campaign performance to Tide senior management and wider stakeholders. 
• Supporting the team with building, executing and optimising campaign workflows.  
• Define a full testing and personalisation roadmap for your areas.
• Support finance forecasting across Tide’s strategic modes of discovery.
• Manage stakeholder relationships and support strategic thinking across Accession marketing, Engagement marketing, Marketing Analytics, Finance and Product development. 
• Driving wider cross CRM best practise.

WHAT WE ARE LOOKING FOR 

You’ll be a great fit if: 

• You have a passion for marketing in a scale-up environment, and have 7-10 yrs of relevant experience.
• You’ve previously coached and developed a high performing team.
• You’ve have a proven track record of using targeting, automation and personalisation across multiple marketing channels to deliver significant upweights in behavioural frequency and revenue value from a large customer base. 
• You love data, and are comfortable spotting trends and have an ability to dig deeper, to analyse and report on overall area performance against multiple KPIs, campaign inputs, and industry benchmarks to ensure the overall programme meets (and exceeds!) business objectives.
• You have excellent communication skills – you can persuade and inspire colleagues, across all levels of the business, including SLT, and are able to pitch the message differently, and clearly, to all.
• You are well organised with a passion for speed, efficiency and people management. 
• You love to take the initiative and are comfortable taking measured risks. 
• You are curious and explorative.
• You love a big challenge - especially for your targets.  
• You use data and evidence above your opinion. 
• You know how to lead and coach an established, mature team to even even greater heights.
• You are able to adapt quickly and efficiently to changing priorities, while supporting your own team and the wider Team….you are happy to work as part of “One Team” at Tide.
• You can pre-empt issues and minimise issues as well as clarifying ambiguity to enable your team to work effectively.
• You can place trust in others to deliver while maintaining being on point to ensure the detail is delivered for our members. 
• Experience of Banking, Financial Services or Small Business Marketing are beneficial but not essential.
• Experience using the Iterable Marketing platform is beneficial but not essential.
• Experience using the Looker reporting suite is beneficial but not essential. 

WHAT YOU WILL GET IN RETURN 

• 25 days paid annual leave 
• 3 paid days off for volunteering or L&D activities
• Extended maternity and paternity leave covered by the company
• Personal L&D budget
• Additional health & dental insurance
• Mental wellbeing platform 
• Fully covered Multisports card
• Food vouchers
• Snacks, light food, drinks in the office
• WFH equipment allowance
• Flexible working from home
• Sabbatical Leave

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.

TIDE IS A PLACE FOR EVERYONE

At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. 

We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard.

At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard.

You personal data will be processed by Tide for recruitment purposes and in accordance with Tide's Recruitment Privacy Notice.