CRM Manager - Reactivation

2 Months ago • 4 Years + • Account Management

Job Summary

Job Description

Betsson Group is seeking a CRM Manager specializing in Reactivation to join their Global CRM & Engagement team. The role involves managing and executing customer reactivation campaigns across multiple brands and markets. The primary goal is to win back inactive users, reduce churn, and boost engagement by implementing hyper-segmented lifecycle campaigns and automated journeys. This position requires utilizing data for prediction modeling to optimize CRM spend, experimenting with segmentation and rewards to increase profitability, and analyzing campaign performance to determine ROI. Collaboration with local market teams for localized CRM plans and with the Support team to optimize customer journeys is also expected. The manager will report on reactivation success to senior stakeholders and participate in an on-call roster.
Must have:
  • Minimum 4 years CRM experience
  • Player segmentation and incentives knowledge
  • Strong analytical skills
  • Proficiency in CRM platforms (e.g., Salesforce)
  • Strong project management skills
  • Customer-focused and results-driven
  • Excellent English communication skills
Good to have:
  • Experience in iGaming
  • Experience in multi-brand/jurisdiction environments
  • Passion for online casino/poker/sports betting

Job Details

Are you passionate about CRM and ready to make a real impact? Join Betsson Group’s dynamic Global CRM & Engagement team as we take customer reactivation to the next level. You'll own the full delivery of engaging lifecycle campaigns across multiple brands and markets. Your mission? Win back inactive users, reduce churn, and boost engagement. If you're data-driven, creative, and thrive in a fast-paced environment, this is your moment to shine.

Key Responsibilities

  • Manage and execute hyper-segmented reactivation lifecycle campaigns and communication designed to win back inactive customers and to nurture this customer group to reduce repeated churn.
  • Use JIRA to efficiently manage projects and tasks, and to maintain effective communications with all teams and relevant stakeholders.
  • Implement automated campaign journeys to increase operational efficiency and enable campaign scalability.
  • Utilise advanced prediction modelling to optimise the CRM spend budget.
  • Continuously optimise offers for increased profitability by experimenting with segmentation audience and reward conditions.
  • Ensure that campaign analysis is carried out to determine the ROI, and continually tweak and improve reactivation lifecycle offers and player communications.
  • Identify opportunities for campaign and process improvement, quantify their impact, and drive implementation.
  • Optimise CRM plans to be relevant and localised for each market and collaborate with local market teams.
  • Work closely with the Support team to optimise campaign customer journeys to reduce contact-drivers.
  • Provide reporting to senior stakeholders on the success of reactivation lifecycle activities.
  • Participate in an on-call roster to support afterhours reactivation campaign issues.

Requirements

  • Minimum of 4 years’ CRM experience, ideally in iGaming
  • Experience in multi-brand and multi-jurisdiction environments
  • Good understanding of player segmentation and incentives
  • Strong analytical skills and data interpretation
  • Proficiency in CRM platforms like Salesforce or Xtremepush
  • Passion for online casino, poker, and sports betting
  • Strong project management skills
  • Customer-focused and results-driven mindset
  • Excellent English communication skills

Apply now and be part of something extraordinary.

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