Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.
About the Role
Make Academy is looking for a Customer Education Lifecycle Manager to design and implement a learner engagement and retention strategy from the ground up. Your mission is to ensure that learners progress successfully through the Make Academy journey, develop the skills they need, and ultimately adopt Make to drive customer retention and growth.
This is a brand-new role with minimal established processes, so we need someone who thrives in an autonomous environment and is dedicated to crafting and implementing scalable lifecycle strategies that enhance learner engagement. You’ll be responsible for mapping the learner journey, driving engagement through tech-touch strategies, and leveraging automation and analytics to create personalized learning experiences.
If you have experience in learner or customer journey mapping, engagement marketing, or lifecycle management—and you’re passionate about using data, automation, and behavioral insights to optimize learner experiences—this role is for you.
What You’ll Do
Learner Journey Mapping & Optimization
- Analyze and map the entire learner lifecycle, from onboarding and activation to course completion and ongoing skill development.
- Identify key engagement opportunities and drop-off points, developing strategies to drive learner progress and completion rates.
- Design personalized learning pathways that align with different learner needs and experience levels.
Engagement & Retention Strategies
- Develop, implement, and optimize tech-touch engagement campaigns to guide learners through Make Academy.
- Design triggered messaging sequences to provide timely nudges, reminders, and encouragement based on learner behavior.
- Utilize segmentation and personalization to create tailored learning experiences.
Automation & Data-Driven Personalization
- Leverage automation and integration tools (including Make) to create scalable, data-driven engagement workflows.
- Build and manage email marketing campaigns in Customer.io, including segmentation, personalization, and lifecycle automation.
- Implement A/B testing and continuously optimize campaigns to ensure measurable impact.
Analytics & Performance Tracking
- Analyze learner behavior using tools like Google Analytics and Mixpanel to identify trends and improve engagement.
- Define and track key success metrics, such as course completion rates, activation time, engagement trends, and retention impact.
- Use data insights to drive continuous improvements in learner experience and lifecycle strategies.
LMS & Learning Experience Optimization
- Explore and leverage Thinkific’s capabilities to enhance engagement and retention.
- Collaborate with the content team to ensure that learning experiences align with user behavior insights.
Must-Have Skills & Experience
- +3 years of experience in learner or customer journey mapping, with a focus on engagement and retention.
- Expertise in segmentation and personalization, creating targeted engagement strategies.
- Hands-on experience with email marketing tools (Customer.io, HubSpot, Braze, or similar).
- Fluency in English (both written and spoken) to communicate effectively with learners and stakeholders.
- Proficiency in A/B testing and data-driven decision-making.
- Familiarity with email design and coding concepts such as HTML and CSS
- Experience using analytics tools (Google Analytics, Mixpanel, or similar) to track user behavior and optimize engagement.
- Strong understanding of automation tools and integration platforms.
- Ability to work autonomously, build processes from scratch, and experiment with new engagement approaches.
- Excellent communication and cross-functional collaboration skills in a fast-paced environment.
What we offer:
- 📈 RSUs grant in a rapidly growing company raising its value every day
- 💸 Annual bonus
- 🌎 Multinational team with 42 nationalities creating the future of automation
- 🎓 Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year
- 🌳3 Company Impact Days per year
- 🍎 Notebook/Macbook and 34’’ curved monitor
- 🏝 25 days of vacation, 4 sick days
- 🫶 10 care days to care for your loved ones
- 👨👩👧👦 Extra parental vacation (3-6 months)
- 👶 RSUs grant for a newborn child
- ☂️ Life insurance
- 🏋️ Gympass
- 💳 Meal and transportation tickets, medical insurance
- 🥳 Team buildings, parties, and company events multiple times a year
- 🏡 Flexible working hours + home office
#careeratmake
#LI-PB1
What we stand for:
🤝 We roll together - We embrace different ideas to grow together and create powerful solutions.
🚀 Customer impact first - We empower our customers to succeed, aiming for sustainable impact.
⚽ Game on! - We're explorers at heart: play is our fuel and creativity has no limits.
For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.
Make is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws. As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations. Different makes us better.
