Email Marketing Operations Manager

3 Hours ago • 4 Years +

About the job

SummaryBy Outscal

We are seeking an ambitious Email Marketing Manager to join our Media and Operations Team. You will contribute to developing and driving long-term, data-driven marketing communication and customer engagement strategy. You will own and drive end-to-end communication via email, create and follow a plan to continuously test and get learnings to improve your results.


We are seeking an ambitious Email Marketing Manager to join our Media and Operations Team as we continue to drive our growth story forward!

The mission is to cultivate strong player relationships, optimize Email Marketing systems, and working across Supercell with live-ops and product marketing managers to develop effective engagement strategies. Your expertise in managing customer journeys and leveraging data insights could be the key to unlocking our next level of success.

What you’ll do:

  • Email Strategy: Contribute to developing and driving long-term, data-driven marketing communication and customer engagement strategy

  • Email automation: Work across to create a smooth customer journey by identifying opportunities in email automation

  • Targeted marketing campaigns: Own and drive end-to-end (from idea to segmentation to analyzing the results) communication via email

  • Continuous A/B testing: Create and follow a plan to continuously test and get learnings to improve your results

  • Customer data analysis and segmentation: Analyze customer data and create customer segments to more effectively target marketing communications and campaigns with timely messages that fit the audience

  • Reporting and analytics: Monitor and report on the results of Email marketing activities.

  • Collaboration with other teams: Working closely with game marketing and Supercell Store teams, tech and other central marketing teams to ensure a consistent player experience and that marketing efforts support business goals.

What you’ll bring:

  • Expertise in Email marketing: 4+ years of professional experience in operational CRM, specializing in email marketing and optimizing the customer lifecycle

  • Good knowledge of Email and analytics software and tools (Braze and DataBricks are a great plus)

  • Data-driven campaign management: You excel at piloting, managing and scaling high-volume, complex automated campaigns. You know exactly what to measure and how to turn data into actionable insights.

  • Analytical mindset: You’re not just focus on outcomes – you seek to understand the impact of your work. You’re always looking for insights from testing and eager to apply those learnings to continuously improve future projects.

  • Player-centric approach: You’re passionate about understanding our current and future players – their needs, challenges, and how to best connect with them. You’re also excited to experiment with new approaches and embrace fresh ideas to inspire growth.

  • Collaborative Team Player: You work well with cross-functional teams to ensure successful implementation of an optimized communication lifecycle.

  • Passion for innovation: You stay up to date on digital trends and tech innovations, always keeping the customer’s perspective at the forefront.

About The Company

Supercell is a global game company based in Helsinki, Finland, with offices in San Francisco, Seoul and Shanghai. Since our launch in 2010, we've brought five games to the global market – Brawl Stars, Clash Royale, Boom Beach, Clash of Clans and Hay Day.

If you love games and are passionate about playing and crafting them, and you’re looking for a job that provides you ownership and independence, you’re in the right place. We’ve built a company of proactive, independent teams with the freedom to do what they think is best for their players, our games and the company at large.

We are individuals from over 40 nationalities who believe in transparency, trust and the power of spending time with one another. 

Uusimaa, Finland (On-Site)

North America (Hybrid)

Uusimaa, Finland (On-Site)

Uusimaa, Finland (On-Site)

California, United States (On-Site)

Uusimaa, Finland (On-Site)

Uusimaa, Finland (On-Site)

Uusimaa, Finland (On-Site)

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