A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.
We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.
At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.
Thumbtack by the Numbers
- Available nationwide in every U.S. county
- Over 85 million projects started on Thumbtack
- More than 11 million 5-star reviews and counting
- Pros earn billions on our platform
- 1000+ employees
- $3.2 billion valuation (June, 2021)
About the Growth Marketing Team
About the Role
Your Responsibilities
- Campaign Management - Own the optimization and day-to-day management of some of our core digital media channels - bid & budget management, target audience development & refinement, trafficking & operations, and creative iteration. Partner with agency & analytics teams to implement experiments, incrementality tests to validate channel impact and inform marginal ROAS decisions, ensuring each dollar spent delivers optimal return
- Process Automation - Identify opportunities to automate processes, working with product, engineering, and analytics teams to build in-house paid marketing tools (e.x. audience automation, creative optimization, campaign building, performance reporting, and forecasting). Develop an effective optimization process to quickly identify and respond to changes in performance
- Data Analysis - Pull and analyze reports to extract insights and transform those insights into actionable changes that will improve performance. Work closely with the Analytics team to understand the performance of campaigns and tests; develop dashboards to monitor performance over time. Work with measurement partners to constantly evaluate channel incrementality and cost curves.
- Creative - Partner with Brand and Creative teams to produce, refine, and iterate on performance branding assets that tell our story while meeting KPIs. Provide data-driven feedback to inform creative briefs and guide design/copy choices—ensuring each concept aligns with both brand voice and performance goals
- Vendor Management - Partner with agencies, account partners, and other relevant vendors to monitor performance, explore new platform opportunities, secure access to beta features, and provide value to other Thumbtack teams.
- Forecasting & Finance - Partner with crossfunctional finance teams to accurately forecast media spend, reconcile budgets, and align investments with profitability targets
To Be Successful, You Must Bring
If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.
- Education & Experience: Bachelor’s degree (BS/BA) in Marketing, Business, Economics, or a quantitative field preferred; 5+ years managing performance and media marketing channels (e.g., OTT, Linear TV, Affiliate, YouTube, Streaming Audio, Display).
- Analytical & Data Driven: Strong proficiency in Excel/Google Sheets (pivot tables, vlookups, data templates, dashboards) with a highly analytical mindset. Familiarity with incrementality testing, media mix modeling (MMM), multi-touch attribution (MTA) and other advanced measurement approaches to guide budget decisions and improve marginal ROAS.
- Adaptability & Collaboration: Eager to learn and stretch across digital media marketing functions while effectively collaborating with cross-functional teams (data science, marketing analytics, engineering, creative).
- Execution & Detail Oriented: Ability to set and meet aggressive project deadlines with exceptional attention to detail in a fast-paced, high-stakes environment.
- Communication & Teamwork: Clear, concise communicator who thrives in a diverse, supportive Growth Marketing team.
Bonus points if you have
- Performance Marketing & Scaling New Channels: Proven experience scaling
- Experience scaling CTV, OLV, Linear TV, YouTube, & Streaming Audio, & Podcasts, with a background in marketplace companies and/or high-growth startups.
- Channel Expansion & Strategy: Expertise in testing new marketing channels from scratch, integrated media/strategy planning (including agency experience), and managing yearly program budgets of $XXM+.
- Marketing Technology & Analytics: Strong experience with marketing technology and analytics tools, plus basic SQL knowledge for data analysis.
- Execution & Growth Focus: Ability to navigate complex, high-growth environments, driving results through data-driven decision-making and strategic execution.
Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines. Learn more about our virtual-first working model here.
#LI-Remote
- Virtual-first working model coupled with in-person events
- 20 company-wide holidays including a week-long end-of-year company shutdown
- Library (optional use collaboration & connection hub) in San Francisco
- WiFi reimbursements
- Cell phone reimbursements (North America)
- Employee Assistance Program for mental health and well-being
Learn More About Us
- Life @ Thumbtack Blog
- Virtual-First is Here to Stay
- Follow us on LinkedIn
- Meet Our Pro Advisory Board
Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.
Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com.
If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/ .
