Senior Esports Marketing Manager

Your Quest

Marketing Planning & Execution:

• Develop marketing plans &  determine seasonal/monthly/weekly content direction in collaboration with both internal (other regions, regional team) & external stakeholders (club, KOLs, partner...etc).
• Coordinating regional marketing efforts while adapting campaigns to cater to regional audiences. This includes localized social media strategies, influencers, and esports figures to drive engagement.
• Responsible for requesting, producing, and quality control for creative assets for each project, covering various elements like series branding, key visuals, banners, trailers,..etc
• Work closely with internal teams (design, video editing, legal, purchase) and external resources (production houses, agencies, KOLs, and so on) to visually bring campaigns, programs, and assets to life.
• Marketing Analytics: Leverage analytics to track key success metrics for marketing and brand awareness campaigns, applying insights to future project launches. In a regional role, analyze market trends across all regions, evaluate competitive landscapes, and identify emerging opportunities. Provide data-driven insights to guide local esports marketing strategies.

Performance Evaluation:

• Compile detailed reports on season outcomes and performance.
• Analyze statistical reports, provide evaluations, and offer strategic recommendations for continuous improvement.

Stakeholder Management:

• Responsible for coordinating and developing human resources to fulfill requirements and ensure the implementation of marketing campaigns as required by the project.
• Manage and cultivate a relationship with third-party organizations, agencies, pro-teams, Game KOLs, etc that are relevant to our Game & Esports marketing effort.

Your Stats

• Bachelor's degree from a reputable university or equivalent practical experience.
• Minimum 2 year experience in end-to-end strategic marketing with extensive experience in digital marketing and campaign management is a must, prior experience working in Sports & Esports environment is a plus.
• Content production experience with a proven track record of crafting compelling stories, experience in Gaming/sports content or Esports content is an advantage (key contents such as commercial video, website/ microsite, CGI video, iTVC, MV...).
• Passion: Being a game/esports or sports enthusiast is a must.
• Skills: Sharp analytical mind, strong problem-solving abilities, and clear, effective communication skills.
• Language: Fluent in English (must-have) and Chinese is a plus.

What We Offer 

• Impactful & Challenging Work: Join a dynamic environment where your contributions can shape the gaming experiences of millions.
• Opportunities for Growth: Embark on a journey of personal and professional development across various business tracks.
• Vibrant Culture: Connect with like-minded individuals in a lively and inclusive workplace, where we work hard and play hard.
• Autonomy: Take charge of your projects and make your mark on the gaming industry.
• Competitive Package: Enjoy competitive salaries, modern facilities, office perks, and medical benefits.

*APPLICATION FORM GUIDANCE:

Please help to submit your job application package with the documents as 

1. Your CV
2. Your Portfolio/Show-reel/Any type of document showing your significant projects with specific information regarding your role and campaign impact.
3. The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): https://shorturl.at/yjhxh

Ready to level up your career? Join us and let's conquer the arena together!