Lead Account Strategist - Bing

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

 What will you be doing?   

Microsoft and InMobi have entered into partnership. As per which, InMobi will be partner for Microsoft’s search inventory. Microsoft Search Advertising empowers the largest advertisers around the world to reach their maximum potential through paid search engine marketing on the Microsoft Bing Ads platform. InMobi will be responsible for complete management / transaction across Bing.  

 We are seeking an Account Specialist with search advertising experience, attention to detail, customer obsession, and a passion to learn and adapt in an evolving environment. The individual in this role will support Sales and Account management leads to manage an assigned set of clients focused on attaining revenue targets, feature adoption, and client-driven goals. The Account Coordinator will build trusted-advisor status with their account team and clients through flawless customer management and data-driven solutions including report creation, opportunity management and tactical execution / implementation of search optimizations and feature adoption. As an AS Lead, you will be managing a set of key/strategic clients’ accounts, and in parallel, mentor a group of account strategists in the team. 

What is Expected Out of You?

• Experience: 4+ years in search engine marketing (Google or Bing Ads); 6-8 years of overall advertising experience.
• Advertising Knowledge: Expertise in CPA, CPM, CPC, search marketing, lead generation, and direct response.
• Campaign Management : Manage & optimize performance campaigns on Bing Ads platform to meet the client KPIs.
• Analytical Skills: Proficiency in Excel (Advanced) and SQL for data manipulation and analysis.
• Problem-Solving & Decision-Making: Ability to prioritize, think critically, and solve problems effectively.
• Collaboration & Communication: A team player with strong written and verbal communication skills, capable of building relationships and managing multiple tasks.
• Adaptability: Flexible with a positive attitude, willing to adapt to changing business needs.
• Self-Motivation: Proactive, with a strong work ethic and willingness to contribute ideas.
• Fluency: Must be fluent in English.
• Location: Bangalore.

Preferred:

• Bing Ads Certification
• 5+ years of search or digital media experience.