Lead Paid Marketing Manager

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

As a Lead Paid Marketing Manager at Hike, you'll spearhead the performance marketing strategy, leading a team and driving growth across acquisition, retention, and reactivation. Responsibilities include managing large budgets, optimizing campaigns across Google Ads, Meta, X, and programmatic channels, collaborating with cross-functional teams, and leveraging data to enhance ROAS, CPA, and LTV. You'll also oversee influencer marketing, CRM-driven lifecycle campaigns, and manage external vendors. A strong analytical mindset, experience with various marketing tools, and a passion for gaming are essential.
Must have:
  • 7+ years performance marketing experience
  • Expertise in Google Ads, Meta Ads, X Ads, Programmatic
  • Data-driven optimization (CPA, LTV, ROAS)
  • Budget management & cross-functional collaboration
  • Growth hacking & funnel optimization
  • A/B testing & experimentation
  • Social media & social-first brand building
Perks:
  • Competitive compensation
  • Global exposure
  • Opportunity to be part of something transformative

Job Details

Description

 

At Hike, we’re building the Rush Gaming Universe 🎮 📲 💰

To know more, check out work.hike.in.

As a Lead Paid Marketing Manager you will drive the growth strategy for Hike’s performance marketing initiatives while leading and mentoring a team. Have a unique blend of strategic and tactical skills and be accountable to maintain, enhance, and execute business tactics aimed at preserving customers and improving value.

Hike Code 📝( Our core cultural values )

The Hike Code is our value system. We aim to live and breathe by these every single day. They inspire us to be the best we can be and they are weaved into every part of our decision-making, how we review performance and much more. We have 9 core values:

  • Top Talent in Every Role → Both a quest for greatness & shared values are important to us 🦸‍♂️
  • Owner not a Renter → Proactive & radically responsible. Everyone is an owner 🤝
  • Pro-Sports Team → Strength-based, results-driven with a "team-first" attitude ⚽️
  • Customer Obsession → We exist to delight our customers 😃
  • Think Deeply & Exercise Good Judgement → Clear mind, obsession to simplify & data-informed 🙇‍♀️
  • Build & Make Magic → Courage to walk into the unknown and pioneer new fronts 🙀
  • Be Insatiably Curious & Keep Improving → Curiosity to acquire new perspectives, quickly 👨‍🏫
  • Move Fast & Be Dynamic → Ruthless prioritization & move fast 🙋‍♂️
  • Dream Big, Be Bold & Think Long Term → Courage to climb big mountains 🚀

Skills & experience we're looking for 👨‍💻

  • 7+ years of experience in performance marketing, with a strong focus on acquisition, retention, reactivation, and ROAS optimization across paid channels. | Top talent in every role
  • Deep expertise in Google Ads, Meta Ads, X Ads, Programmatic Advertising, and DSPs, with a proven ability to scale performance campaigns. | Think Deeply
  • Strong analytical mindset—you leverage data to optimize CPA, LTV, ROAS, CTR, and Conversion Rates, ensuring maximum efficiency and growth. | Think Deeply
  • Proven experience in performance marketing, with expertise in Google Ads, Facebook Ads, influencer marketing, and programmatic buying. | Top Talent in Every Role
  • Ability to manage large budgets effectively, continuously optimizing for efficiency and return. | Move Fast
  • Experience leading cross-functional collaboration, working closely with product, design, content, and CRM teams to drive integrated marketing strategies. | Pro Sports Team
  • Hands-on experience in growth hacking and funnel optimization, ensuring seamless user journeys from acquisition to retention. | Innovate & Make Magic
  • Expert in A/B testing and experimentation, iterating on creatives, landing pages, and messaging to drive higher engagement and conversions. | Be Curious & Keep Learning
  • Sharp understanding of social media & building social-first brands. | Top Talent in Every Role
  • Creative thinker with an analytical, data-driven approach to execution. | Think Deeply
  • Demonstrated success in leading cross-functional creative and strategic planning processes, delivering end-to-end execution. | Top Talent in Every Role
  • Expertise in marketing analytics tools (CPA, LTV, ROAS, etc.) to optimize campaigns for acquisition, retention & reactivation. | Think Deeply
  • Ability to effectively communicate and manage relationships with external vendors and partners. | Pro Sports Team
  • Strong analytical & critical thinking skills—looking at trends, data & deriving actionable insights. | Think Deeply
  • Always on top of trends, digital innovations, and emerging media formats in gaming & social. | Be Curious & Keep Learning
  • Creative, innovative, and constantly looking to push the boundaries for unique marketing campaigns. | Innovate & Make Magic
  • Demonstrated ability to drive strategic goals in a fast-paced, innovative environment & evolve strategies based on insights. | Move Fast

You will 📲

  • Strategy : Develop and execute performance marketing strategies focused on acquisition, retention, and reactivation to drive sustainable growth.
  • Operations: Lead and mentor a team of marketing specialists, ensuring performance-driven execution
  • Strategy : Own and optimize paid campaigns across Google Ads, Meta, X, and programmatic channels, ensuring high ROAS and efficiency.
  • Strategy: Build & scale data-driven campaigns to grow awareness, acquire new users, and drive engagement.
  • Leadership: Act as a key senior leader within the Growth team, driving strategic decision-making and fostering a high-performance culture.
  • Leadership: Collaborate closely with cross-functional teams (Product, Design, Data) to align marketing efforts with business objectives.
  • Operations: Manage and optimize reactivation campaigns to bring back lapsed users and enhance retention funnels.
  • Operations: Strategically allocate and optimize budgets across channels, continuously testing and refining for cost efficiency and impact.
  • Operations: Identify and activate influencer partnerships as part of the performance marketing mix to drive growth and engagement.
  • Operations: Oversee relationships with external agencies, ad networks, and partners to optimize marketing performance
  • Operations: Own and execute lifecycle marketing via CRM tools (CleverTap, WebEngage, MoEngage) across push, in-app, email & remarketing campaigns.
  • Operations: Provide strategic feedback on third-party tools & ad tech platforms used for performance marketing
  • Analytics: Leverage data to track, evaluate, and improve marketing campaigns using real-time insights.
  • Analytics: Continuously test and optimize creatives, landing pages, and messaging to maximize CTR, conversion rates, and engagement.
  • Analytics: Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective
  • Analytics: Keep up with the latest trends in digital advertising, ad tech, and automation, ensuring marketing efforts remain innovative and effective.

💰 Benefits → At Hike, we offer competitive compensation, exciting global exposure, and a chance to be part of something truly transformative. Learn more at work.hike.in.

Similar Jobs

ByteDance - Product Leader - Product Strategy - Singapore

ByteDance

Singapore (On-Site)
5 Months ago
CRED - campaign ops

CRED

Bengaluru, Karnataka, India (On-Site)
5 Months ago
NVIDIA - Manager, Developer Technology, Data Compression

NVIDIA

California, United States (Hybrid)
2 Months ago
King - Senior Product Manager (12 month FTC)

King

London, England, United Kingdom (On-Site)
1 Month ago
Every matrix - Senior Animator

Every matrix

Stockholm, Stockholm County, Sweden (Hybrid)
4 Months ago
Zuru - Marketing Executive (FMCG/CPG)

Zuru

Auckland, Auckland, New Zealand (On-Site)
3 Months ago
Garena - [HCM, FC Online] Senior Marketing

Garena

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
5 Months ago
Tencent - Southeast Asia PC Game Marketing Manager

Tencent

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Netflix - Manager, LLO Creative Marketing - NOLA

Netflix

Mexico City, Mexico City, Mexico (On-Site)
5 Months ago
The Walt Disney Company - Studio Marketing & Special Events Intern, Summer 2025

The Walt Disney Company

Burbank, California, United States (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Behaviour Interactive - Principal Generalist Programmer - Dead by Daylight | Programmeur·se Généraliste Principal·e - Dead by Daylight

Behaviour Interactive

Middlesbrough, England, United Kingdom (Hybrid)
5 Months ago
Blinkhealth - Revenue and AR Billing Manager

Blinkhealth

(Remote)
1 Month ago
Ready Player Me - Product Marketing Manager for PlayerZero

Ready Player Me

Estonia (Remote)
3 Months ago
Netflix - Sales Partner - Australia

Netflix

Sydney, New South Wales, Australia (On-Site)
1 Month ago
PwC - (Senior) Manager Strategic Portfolio Management

PwC

Zürich, Zurich, Switzerland (On-Site)
6 Months ago
Epic Games - UX Designer

Epic Games

Cary, North Carolina, United States (On-Site)
2 Months ago
Wargaming - Gen AI Business Development Manager

Wargaming

Vilnius, Vilnius County, Lithuania (On-Site)
1 Month ago
seeking alpha - Social Media Marketing Manager

seeking alpha

United States (Remote)
2 Months ago
Eleven Labs - Sales Enablement Lead

Eleven Labs

San Francisco, California, United States (Remote)
1 Month ago
Jellyfish - Senior Director, Direct Buys & Programmatic

Jellyfish

London, England, United Kingdom (Hybrid)
5 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Delhi, India

ICE - Senior Full Stack Developer

ICE

Bhubaneswar, Odisha, India (Hybrid)
6 Months ago
PwC - AES SAP Offshore Engagement Lead Director

PwC

Hyderabad, Telangana, India (On-Site)
6 Months ago
Sporty Group - Human Resources Lead

Sporty Group

Mumbai, Maharashtra, India (On-Site)
4 Months ago
Vigaet - Unreal Engine Environment Artist -Full Time

Vigaet

Bengaluru, Karnataka, India (On-Site)
9 Months ago
Nagarro - Senior Staff Consultant ,Search Engine Optimization

Nagarro

India (Remote)
5 Months ago
ION - Front-End / GUI Developer C#- 4908

ION

Noida, Uttar Pradesh, India (Hybrid)
6 Months ago
ION - Software Engineer - Java

ION

Pune, Maharashtra, India (On-Site)
6 Months ago
PwC - IN-Manager_ Finance Transformation_FE_Advisory_Mumbai

PwC

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Cequence Security - Data plane Engineer

Cequence Security

Pune, Maharashtra, India (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Jam City - Senior User Acquisition Specialist

Jam City

Canada (Remote)
2 Months ago
The Walt Disney Company - Intern, Product Experience, Growth Marketing, Disney+ Hotstar

The Walt Disney Company

Taguig, Metro Manila, Philippines (On-Site)
1 Month ago
USE Insider - Technical Support Engineer (Javascript)

USE Insider

İstanbul, İstanbul, Türkiye (On-Site)
5 Months ago
Milestone - Regional Marketing Manager, Northern Europe

Milestone

England, United Kingdom (Hybrid)
1 Month ago
Windranger Labs - Corporate Communications Lead

Windranger Labs

(Remote)
4 Months ago
AppsFlyer - Marketing Manager

AppsFlyer

Bengaluru, Karnataka, India (On-Site)
6 Months ago
Nintendo - Marketing Specialist

Nintendo

Redmond, Washington, United States (Hybrid)
5 Months ago
Crunchyroll - Vice President, Regional Marketing

Crunchyroll

New York, New York, United States (On-Site)
4 Months ago
Nintendo - (Junior) Content Marketing Translation Coordinator – Dutch (m/f/d)

Nintendo

Frankfurt, Hessen, Germany (On-Site)
6 Months ago
Take-Two Interactive - Internal Communications Intern

Take-Two Interactive

New York, New York, United States (Hybrid)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

At Hike, we’re building the Rush Gaming Universe. We're taking gaming, one of the fastest-growing segments of entertainment in India, and converting it into a brand new source of economic opportunity. We're building a new kind of game economy where players can play, earn & grow and become true owners in the very networks that they help create. 


Hike’s latest round of funding came in August 2021, where we raised capital from the world’s best product innovators & investors. The round was led by Justin Mateen (Co-Founder, Tinder). Rajeev Misra (CEO, SoftBank Vision Fund), Sean Rad (Co-Founder, Tinder), Arjun Sethi (Co-Founder & Partner, Tribe Capital), Bhavin Turakhia (Co-Founder, Zeta & Titan), Kunal Shah (Founder, Cred), Binny Bansal (Co-Founder, Flipkart), Aditya Agarwal (Partner in Residence, South Park Commons), Kunal Bahl (Co-Founder & CEO, Snapdeal) & Rohit Kumar Bansal (Co-Founder, Snapdeal), also participated in the round.


Currently, our dedicated team comprises approximately ~160 professionals who work remotely from over 30 different cities. The way we see it is we’ve been dropped off on a mountain that’s unexplored, without a map and it’s our job to figure things out. It’s an opportunity of a lifetime, a chance to do our life's best 

View All Jobs

Get notified when new jobs are added by Hike

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug