Lead - Product Marketing, InMobi Advertising

Lead Product Marketing – InMobi Advertising

Who are we and What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

 What’s the InMobi family like?   

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

 What do we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

Position Overview: 

InMobi Performance Solutions team is seeking a seasoned Product Marketing Lead in Bangalore to drive global go-to-market strategies and differentiate our mobile AdTech offerings. You will manage product launches, develop compelling messaging, collaborate with cross-functional teams and create impactful sales and marketing materials. As a crucial member of our team, your efforts will drive the success of InMobi’s performance solutions product marketing initiatives.

The Impact You’ll Make:

• Market Positioning & Narratives: Develop strategies and narratives that distinguish InMobi’s offerings. Create impactful materials including decks, case studies, whitepapers, videos, blogs, and thought leadership content for the website.
• Cross-Functional Collaboration: Collaborate with Product, Sales, Marketing and Account Management teams to establish a consistent and compelling product messaging framework that effectively promotes InMobi’s solutions.
• Client Feedback Integration: Serve as the liaison between clients and the product team, ensuring feedback is incorporated to enhance product quality and market responsiveness.
• Comprehensive Marketing Plans: Partner with the central marketing team to develop integrated plans covering content creation, research, website updates, public relations, and positioning.
• Customer Insights: Conduct comprehensive market research to gain a deep understanding of customer needs, experiences, and expectations, informing product and marketing strategies.
• Competitive Analysis: Perform detailed competitive analyses, including win-loss assessments, to refine market positioning and maintain a competitive edge.
• Customer Marketing Support: Collaborate with regional Customer Success Managers to support Quarterly Business Reviews (QBRs) and other engagement initiatives, such as roadshows, to strengthen customer relationships.
• Partner Marketing Initiatives: Work with partner managers, ecosystem partners and the marketing team to create joint go-to-market strategies, training programs, and other collaborative marketing initiatives.
• KPI Development & Monitoring: Work collaboratively to define key performance indicators for product success, analyse experimental results, and report progress to key stakeholders.
• Sales Training: Partner with the sales training team to prepare sales representatives for client meetings and industry events, ensuring they are well-equipped and knowledgeable.

The Experience You'll Need:

• Minimum 5+ years of overall experience, with 3–5 years dedicated to product marketing, within the AdTech/MarTech industry.
• Exceptional verbal and written communication abilities, adept at crafting compelling narratives tailored to AdTech personas.
• Proven ability to develop high-quality content across various formats, including blogs, narrative decks, reports, whitepapers, customer success videos, thought leadership articles, and points of view for website and external platforms.
• Strong analytical and conceptual thinking skills, with a demonstrated capacity to tackle complex challenges and deliver innovative solutions.
• Ability to work effectively in cross-functional, matrixed environments across different regions and time zones, ensuring alignment among diverse teams.
• Proven track record of influencing and engaging key stakeholders across regions to drive strategic initiatives and achieve shared objectives.