Lemon8 General Strategy Operations

2 Months ago • 3 Years + • Operations

Job Summary

Job Description

The Lemon8 General Strategy Operations role involves strategic planning and insights, including user research, data analysis, and market studies to align with user personas and market demands. It also involves defining strategic goals and roadmaps for platform growth. Furthermore, the role focuses on content quality and ecosystem optimization, which entails optimizing resource allocation, curating trending content styles, and collaborating with teams to refine content distribution strategies. This role also includes UGC growth and community building by designing tools and campaigns to inspire user-generated content and identify high-potential creators to foster a vibrant community.
Must have:
  • Strong analytical skills (data-driven decision-making) or creative ideation capabilities.
  • 3+ years of experience in content strategy or UGC-focused platform management.
  • Deep understanding of UGC dynamics and community engagement strategies.

Job Details

Responsibilities
Team Introduction Lemon8 is a lifestyle information community where users can post image and video contents. Lemon8 offers practical and attractive content from a wide variety of genres such as beauty, fashion, gourmet, travel, and living. Users can find a free, diverse, and life-size lifestyle that matches their interests, or a life longing that is one step ahead of them. Responsibilities Strategic Planning & Insights Conduct user research, data analysis, and market studies to map content production/consumption trends, aligning with Japanese user personas and macro-market demands. Define mid-to-long-term strategic goals and operational roadmaps to drive platform growth. Content Quality & Ecosystem Optimization Own the platform’s content style and quality standards by optimizing resource allocation, curating trending content styles, and collaborating with product/algorithm teams to refine content distribution strategies. Increase visibility and consumption of high-quality content through data-driven iteration. UGC Growth & Community Building Lower barriers to UGC creation by designing intuitive tools, campaigns, and traffic policies to inspire authentic user-generated content. Identify and nurture high-potential creators through tailored incentives, fostering a vibrant, community-driven UGC ecosystem.
Qualifications
Minimum Qualifications Core Competencies - Strong analytical skills (data-driven decision-making) or creative ideation capabilities (campaigns, product solutions). - 3+ years of experience in content strategy, creator operations, or UGC-focused platform management within the internet industry. - Deep understanding of UGC dynamics, creator lifecycle management, and community engagement strategies. Mindset & Collaboration - Proactive ownership: Ability to independently identify challenges, prioritize actions, and deliver results in ambiguous environments. - Agility and positivity: Thrive in fast-paced environments with flexibility to adapt strategies based on real-time feedback. - Exceptional cross-functional collaboration skills to align stakeholders (product, algorithms, marketing). Language Proficiency - Business proficiency in both Chinese and Japanese (written/spoken) to coordinate with regional and global teams.
Job Information
About Us

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Lemon8, CapCut and Pico as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

Why Join ByteDance

Inspiring creativity is at the core of ByteDance's mission. Our innovative products are built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and enrich life - a mission we work towards every day.

As ByteDancers, we strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our Company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
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