Marketing Manager - Government Industry

Description

Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.

The Role and Team:

Logitech is looking for a seasoned marketing professional to join our Verticals and Business Accelerator team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for our customers.  This newly created role will help Logitech build a strong presence in the US government vertical by bringing a deep understanding of the IT decision maker customer audience and leading marketing efforts for this new vertical.  

Your Contribution:

Be Yourself. Be Open. Stay Hungry & Humble. Collaborate. Challenge. Decide & just Do. These are the behaviors you’ll need for success at Logitech. 

In this role you will:

• Marketing strategy and planning:  create marketing strategies and campaigns to deepen customer penetration within US government agencies and achieve marketing and business objectives 

• Audience insights and trends:  provide deep insights into the target IT decision maker buyer and influencer audiences, buying process and considerations, and stay abreast of the latest government technology procurement regulations and trends to inform marketing, communication, and product portfolio development

• Create foundational materials including messaging, personas, competitive positioning and customer journeys

• Content plans and creation: craft compelling marketing content and collateral such as thought leadership white papers, product datasheets, digital advertising assets, webinar/event presentations, and sales enablement materials to be activated across a range of touchpoints such as email, website, paid advertising, events, etc

• Channel marketing:   develop impactful programs for critical partners in collaboration with colleagues in channel marketing and sales 

• Industry partnerships:  identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues

• Performance monitoring and optimization:  Monitor and analyze performance across campaigns to drive continuous improvement in marketing efforts

Key Qualifications:

• Exceptional relevant B2B vertical marketing experience in the technology sector

• Deep understanding of and experience marketing to the US government IT decision maker buyer audience

• Channel marketing experience preferred 

• Team/interpersonal: ability to collaborate and influence across functions and groups in a complex, growing organization and with external agencies and partners 

• Ability to translate insights into impact: build plans, identify and execute the highest impact ideas and tactics to achieve business objectives

• Communication:  excellent writing, editing, presentation and public speaking skills 

• Strong analytical skills 

• Bias for Action with a track record of delivering exceptional business results

• Willingness to travel up to 15%

• Bachelor’s degree or relevant industry experience preferred

Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.  

Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you! 

 This position offers an annual salary typically between $ 96K and $ 215K, depending on location and experience. In certain circumstances, higher compensation will be considered based on the business need, candidate experience, and skills.

We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
 

All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible .

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