Senior Acquisition Executive

Who we are

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, Bally's will own and/or manage 15 casinos across 10 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana. 

Well, what about the team?

We are seeking a Senior Acquisition Executive to run paid media campaigns across our UK and Ireland brands. This role encompasses all aspects of Google Ads Search and App campaigns, along with Apple Search advertising. You will be responsible for the full range of tasks involved in the end-to-end running of the marketing campaigns to ensure they are performing as effectively as possible.

 So, what will you be doing?

• Maximising the profitability of campaigns on Google Ads, Microsoft Ads and Apple Search Ads
• Setting up and optimising campaigns efficiently and independently
• Ensuring optimum keyword coverage and use of match types
• Analysing current performance and recommending strategies based on your findings.
• Creating and testing compelling text, image and video assets to maximise performance.
• Working with our in-house design team to develop new landing pages.
• Communicating campaign performance and any learnings to the team and senior stakeholders on a regular basis.
• Conducting competitor research and recommendations
• Managing Purchase Orders, Invoices and insertion orders
• Ensuring that reports used for optimisation are accurate and up to date.
• Searching for new opportunities relating to your accounts · Ensuring we have robust and reliable conversion events.
• Working with our ASO team to ensure alignment between paid and organic app.
• Rolling out Custom Product Pages to increase campaign effectiveness.

And what will you need?

• Possess experience running and optimising campaigns across Google Ads, Apple Search Ads and Microsoft Ads.
• Has a passion for digital advertising and getting the most out of the data available.
• Possess strong aptitude for data analysis.
• Be self-motivated, hard-working, and enthusiastic with an ability to execute tasks using their own initiative.
• Possess excellent working knowledge of Microsoft Excel, including experience with building and utilising Pivot Tables
• Be a highly effective and clear communicator, both verbally and in writing
• Be focused and highly organised, with excellent attention to detail.
• Be proactive, always looking for ways to innovate on ideas.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• 25 days annual leave, excluding bank holiday allowance
• Annual bonus of up to 10%
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values 

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game. 

Equal Opportunities 

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions.

Diversity, Equity and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success, this is our superpower. 

We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion or disability.

#LI-ZH1