Senior Business Analyst (Wholesale)

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives.

WHOOP is hiring a Senior Business Analyst to join the Marketing Analytics team, with a dedicated focus on supporting our Wholesale business. This individual will be the primary analytics partner to Wholesale leadership—translating data into actionable insights that inform channel strategy, maximize partner performance, and identify new opportunities for growth. You’ll play a critical role in building the infrastructure needed to scale our wholesale reporting and optimization capabilities as we expand into new regions and partner networks.

*This role is based in the WHOOP office located in Boston, MA. The successful candidate must be prepared to relocate if necessary to work out of the Boston, MA office.*

RESPONSIBILITIES:

• Design and implement scalable analytics infrastructure to ingest, transform, and report on transactional sales data from ERP and API sources.
• Serve as the lead analytics partner to the Wholesale team—analyzing performance across partners, products, and geographies to surface insights that drive revenue.
• Collaborate with marketing and media teams to evaluate and optimize paid media investments that support wholesale growth.
• Build stakeholder-facing dashboards and reporting tools that enable visibility into channel KPIs and inform decision-making across the business.
• Conduct market sizing and opportunity analysis in partnership with strategic finance to support strategic decisions around new partner selection and regional expansion.
• Establish data governance and validation processes to ensure reporting accuracy, consistency, and trust across teams.
• Pull out consumer insights across retailers to strengthen our go-to-market strategy.

QUALIFICATIONS:

• Bachelor’s degree in Business Analytics, Computer Science, Statistics, Economics, or a related field.
• 4–5 years of experience in analytics, business intelligence, or data engineering—preferably within a retail, sales, or B2B environment.
• Strong proficiency in SQL and experience handling large-scale transactional data, including ERP and API-based data sources.
• Demonstrated ability to build reporting pipelines and dashboards from scratch, with a strong sense for stakeholder needs and strategic priorities.
• Experience with business intelligence tools such as Sigma, Looker, or equivalent for data visualization and stakeholder engagement.
• Exceptional problem-solving skills and business acumen with the ability to synthesize data into strategic insights.
• Comfortable working cross-functionally in a fast-paced, evolving environment with multiple stakeholders.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.