Senior Commercial Development Manager

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Role overview:

PlayStation is on a mission to redefine how we connect with our customers through world-class commerce capabilities; to deliver meaningful and highly personalised experiences to millions of global players, to maximise their engagement, satisfaction and loyalty.

As we continue to invest in product, service and technology innovation, we are looking for an ambitious and commercially minded strategist to join our Direct-to-Consumer Commercial Development team, to drive growth, validate new opportunities, and maximise ROI from strategic investments. If you think commercially and laterally, and thrive on identifying and realising the next big opportunities to delight millions of customers, then this role is for you.

As the Senior Commercial Development Manager, you will be at the heart of shaping and accelerating our growth in digital software sales and physical product sales for the PlayStation Store and PlayStation Direct businesses. 

You will leverage customer data, market analysis and insights, and financial modelling to identify and validate new commercial opportunities, customer acquisition strategies, business models and propositions. You will work cross-functionally to identify and incubate growth ideas, experiment to validate concepts, build robust business cases, position investments internally, secure executive approval and transition initiatives to execution teams.

What you'll be doing:

• Identify and validate new opportunities for commercial growth for the PlayStation Store and PlayStation Direct businesses.
• Conduct market research and data analysis to assess industry trends, competitive landscapes, and emerging opportunities.
• Build financially sound business cases that demonstrate potential ROI and guide decision-making for strategic investments.
• Work cross-functionally with analytics, finance, marketing, product, and engineering teams to align strategies, position opportunities, validate concepts and achieve buy-in for program development and execution.
• Lead the experimentation plan required to test new concepts and validate their commercial viability.
• Learn with the team how to craft compelling business cases, position investments effectively within the company, and measure growth accurately and consistently.
• Balance short-term revenue-driving opportunities with long-term strategic growth initiatives to maximise customer lifetime value.
• Navigate how we deliver growth across transaction-based and subscription-based business models, pay-to-play and free-to-play content, as well as digital and physical product offerings.
• Articulate our commercial performance and growth plans internally to senior leadership and cross-functional teams.

What we're looking for:

• Proven experience – you have enabled delivery of growth in a commercial, business development, strategy, marketing or finance role within a digital-first business.
• Commercial acumen – you can understand and articulate where revenue and profit maximisation opportunities may be found, and how to measure return on investment.
• Highly analytical – you have rich experience in data analytics, market research, financial modelling, or commercial forecasting.
• Entrepreneurial – you are proactive and use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation.
• Customer-focused – you ground growth opportunities in customer needs and wants, to sustainably grow customer satisfaction alongside lifetime value.
• Confident storyteller – you have experience in developing and presenting compelling business cases and narrative to secure buy-in from senior stakeholders.
• Natural collaborator – you are able to navigate complex organisations, influencing across cross-functional teams and senior stakeholders.
• You have rich experience in digital media, ecommerce, digital marketplaces, subscriptions, retail, or technology businesses, or a strong product management or commercial consulting background.
• You are an expert in Excel, proficient in PowerPoint, and a power user of enterprise analytics solutions.
• You have a passion for video gaming, with understanding of content, device and consumption nuances, and competitive market dynamics.

Benefits:

• Discretionary bonus opportunity
• Hybrid Working (within Flexmodes)
• Private Medical Insurance
• Dental Scheme
• 25 days holiday per year
• On Site Gym
• Subsidised Café
• Free soft drinks
• On site bar
• Access to cycle garage and showers

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. 

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.